Post on 07-Jan-2017
transcript
IN DATA WE TRUSTPRESENTED BY OLIVER ROUP
Performance Marketing SummitToronto, Canada
June 16, 2016
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Oroup@viglink.comOliver Roup & VigLink
• CEO & Founder of VigLink • Started in 2009 based in San Francisco• Elected PMA Board Member
What is VigLink?
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Affiliated Clicks
Conversion Data
Insights to Purchase
80
80Commission
Clicks Traffic80
Publishers
80
DSP’s & DMP’s
80
CSE’s
80DIRECT
80
Affiliate Networks
Advertisers
2 Million sites
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What we have observed…
The Deal and Promotion sites are years ahead!
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Oroup@viglink.comDeal and Coupon….
Problem: Advertisers have a love/hate relationship with them
Opportunity: Apply the sophistication of the Deal and Coupon to content
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Oroup@viglink.comYour Goal…
Maximized revenue while maintaining trust with your audience
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Oroup@viglink.comOld vs. New Attitude
Old Attitude: You just need a lot of traffic
New Attitude: Need highly engaged audiences
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Oroup@viglink.comCollect the Data
Views
Clicks
Conversions
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Oroup@viglink.comData Learnings…
• There is a lot of content, but only a tiny fraction yields the majority of conversions
• It is important for Publishers find what content is resonating with their readers for clicks, views and conversions• Lists work best for converting purchases• Using words like “BEST” and “WORST” drove conversion
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Oroup@viglink.comThe numbers…
• 52% of purchases happen on weekend in our network
• Females Sunday evening mobile/tablet purchasing is increase rapidly
• Weekend shopping spend is 4x greater than weekdays on a per day basis
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Oroup@viglink.comKey Trends
1. Deal and Coupon sites are getting squeezed… so are content publishers
2. Advertisers are looking for ways to improve ROI so really looking at traffic quality and conversion
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Oroup@viglink.comWhat to do…
Keep Competition in both attitude and in reality
Any questions about data, trends and insights, please reach out!
Oroup@viglink.comwww.viglink.com