Making Search Ads People Want to See

Jason Lehmbeck jason@datapop.com

Search Display

Other

$13.8b

$28.3b

Search Marketing is a 10 year old

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Right Person

Right Ad

100s of Companies 0

Marketer Offers

Make every search ad relevant

Consumer Intent

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Old Way - Generic Engagement

47 Hdtv Shop 47 Hdtv & More Save Big on TVs at RetailCo www.RetailCo.com

Price = $699

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Size = 47”

Type = LCD

Location = LA

Resolution = 1080p

Marketer Offers Consumer Intent

Make every search ad relevant

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DataPop

Philips 47” LCD TVs On sale for $699 in our LA stores. Only 7 left in stock - act now! www.RetailCo.com/Philips-47

20,000

5000 0

$0.45

$0.30

400% Increase Shoppers

33% Savings Per Shopper

Retailer Success at Scale

Initial Target Market

* 2009 Data from IAB & Publishers

Retail Travel Local

Spending $8 billion in Search

Performance Pricing

Making Search Ads People Want to See

In Beta with 15 Leading Marketers

30% Sales

15% Cost

The Team

• Ad Execs from Overture & DoubleClick

• Top engineers from Amazon, Overture, Yahoo

• Innovating in Search together for 8 years

Help US Help You ...

Be More Relevant

The Big Ask

Jason Lehmbeck jason@datapop.com