Date: April 13, 2011 Presenter’s Name : Bruce Wu Presenter’s Title :PMD Deputy Manager

transcript

Date: April 13, 2011Presenter’s Name : Bruce WuPresenter’s Title :PMD Deputy Manager

IP8362 Product Announcement

Market Status Report

Product Feature, Advantage, Benefit Product Position

Application Highlight

Product Comparison

Product Information

Sales & Marketing Plan

Product Features• 2-Megapixel CMOS Sensor

• Up to 30 fps @ 1080p Full HD

• 3 ~ 9 mm Vari-focal, Auto-iris Lens

• Removable IR-cut Filter for Day & Night Function

• Built-in IR Illuminators, Effective up to 15 Meters

• Real-time H.264, MPEG-4, and MJPEG Compression (Triple Codec)

• WDR Enhancement for Unparalleled Visibility in Extremely Bright or Dark Environments

• Weather-proof IP67-rated Housing

• Built-in 802.3af Compliant PoE

• Built-in SD/SDHC Card Slot for On-board Storage

• Mounting Bracket with Cable Management for Protected Installation

2MP with Full HD

• Advantage

• Benefit

Wide CoverageWide Coverage Reducing the number of camerasReducing the number of cameras HDTV (16:9) compatible standardHDTV (16:9) compatible standard

Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD Softwares Compatible with Full HD Softwares (e.g. Youtube HD)(e.g. Youtube HD) 1 Full HD Camera may replace 1 Full HD Camera may replace 6 CCTV cameras, save cost!6 CCTV cameras, save cost!

WDR Enhanced

• Advantage

• Benefit

Better Image QualityBetter Image Quality

May cope with variety of scenariosMay cope with variety of scenarios

Exceptional Details of surveillance Exceptional Details of surveillance

Compatible with Indoor / Outdoor Compatible with Indoor / Outdoor application at the same timeapplication at the same time

Stylish & Slim ID

• Advantage

• Benefit

Stylish & modern designStylish & modern design

Compact sizeCompact size

Save more space & easy installationSave more space & easy installation

Local Storage & More Reliable Design

• Advantage

• Benefit

Micro SD local recordingMicro SD local recording

Prevent falling & more convenientPrevent falling & more convenient

Save network bandwidth & Save network bandwidth & more reliable recording systemmore reliable recording system

Save the installation time & costSave the installation time & cost

New Cable Management

• Advantage

• Benefit

Only 4 steps to install, user friendly!Only 4 steps to install, user friendly!

Cable hidingCable hiding

Easy to install, save more time & cost!Easy to install, save more time & cost!

IP67 & comprehensive protectionIP67 & comprehensive protection

New Cable Management

Product Feature, Advantage, Benefit

Product Position Application Highlight

Product Comparison

Product Information

Target Market Segment

Project

Professional

Entry Level

Target Market Segment TrendValue Position

Unique Specification Software Integration

Cost/Performance valueUnique SpecificationSoftware Integration

Install friendly User friendly Cost efficiency

Cost efficiencyEasy install ionUser friendly

TCM1231

Geovision

GV-GL220D

Entry Level

Professional

Project

VGA D1 HD 1.3M 2M Full HD 3M 5M

Outdoor Bullet Position MapSONY

SNCCH280AV2825IR

Arecont

VIVOTEK

IP8362

VIVOTEK

IP7361

IP8332

VIVOTEK

IP8330

VIVOTEK

IP7330

Company Profile

FD8162 Value Matrix

　 Cost Function Service

Experience

ExperienceOf

Possession

Communication

Time V 　 V 　 V V 　　

Money V V 　 V 　 V 　 V 　　

Function 　 V 　 V 　 V 　　　

Psychological state

V 　 V 　 V V 　 V 　 V 　

Physiological state

　 V 　　 V 　　　

Social status V 　 V 　 V 　 V 　　 V V 　

Positioning Statement

Our outdoor bullet IP8362 for project market who need high resolution outdoor night vision. IP8362 built-in 15 m IR and full HD sensor that can provide clear high definition outdoor night vision.

Unlike other products, IP8362 can provide local storage recording that provide system redundancy and save bandwidth

With wider lens and bigger sensor, IP8362 can provide wider coverage(113.7°)

Product Position

Application Highlight Product Comparison

Product Information

Commercial

Features BenefitsFull HD Provide detail image for face recognition and license plate recognition.

Built-in 15 m IR Provide night vision at night

SD/SDHC recording 1. Save bandwidth

2. System Redundancy

Value Customer safety.

Thief and Robbery Prevention.

Crowd management

Anti-vandalism.

Location Parking lot

Education / Campus

Value Student and Teacher safety.

Thief and Robbery Prevention.

Anti-vandalism.

Location Building outside, sidewalk, parking lot, sport field, outdoor facility

Features BenefitsFull HD 1. Provide detail image for face recognition and license plate recognition.

2. Provide wider coverage for wide open area

Government

Value Student and teacher safety

Thief and robbery prevention.

Anti-vandalism.

Location Parking lot, sidewalk and road outside,

outdoor facility

Retail

Thief and robbery prevention.

Transaction behavior

Location Parking lot, retail building outside

AirportsValue Airplane safety

Customer safety.

Anti-terrorism.

Location Parking lot, open space of air port, airplane runway

Value Ship and payload safety

Staff safety

Secure property and facility

SOP recording

Anti-terrorism.

Location Check point

Working & storage area

Port Facility

Manufacturing and Industrial

Value Factory safety.

Production monitoring

Transaction Behavior

Secure property

Location Parking lot, building outside

Traffic Monitoring

Value Traffic safety.

Traffic monitoring.

License plate identification

Traffic rule

Location Highway or freeway

Toll station

Features BenefitsFull HD Provide detail image license plate recognition.

Casinos and Gaming

Cheating presentation

Face identification

Thief and Robbery Prevention

Casino outside

Healthcare

Value Patient and Staff safetySOP recording

Entrance of ER

Banking and Finance

Value Customer and Staff safety

Robbery Prevention.

Transaction Behavior

Building outside

Sports and Leisure

Value Customer safety

Facility protection

Anti-vandalism.

Location Building outside, Parking lot, outdoor facility

City Surveillance

Value Citizen’ life and property safety

Anti-vandalism.

Anti-terrorism

Face and license plate identification

Location Road, sidewalk, square, park

Residential

Value Home security.

Intrude detection

Thief prevention.

Face identification

Building outside

Product Position

Product Comparison Product Information

ArecontMSRP $ USD $USD

Lens F=4.5 ~ 10mm/F 1.6 F=3 ~ 9mm/F 1.2

Horizontal angle of view 73° - 34° 113.7° - 38°

WDR support Yes Yes

Audio support N/A Two-way

Security -

Muilti-level user access with password protection

IP address filteringHTTPS encrypted data transmission

802.1X port-based authentication for network protection

Temp. Spec. -30°~55° -20°~50°

SD/SDHC local storage - Yes

IR distance 25m 15m

Outdoor use IP66 IP67

Outstanding point

Build in heater & blowerExternal lens adjustment including zoom, iris and

WDR enhancedNetworking focus assist

RS485 interface

AV2825IR/DN

SONYMSRP (USD) $ USD $ USD

Image sensor 1/2.8“ "Exmor"

progressive scan CMOS

1/2.7“ progressive scan CMOS

Lens F=3.1 ~ 8.9mm F=3 ~ 9mm/F 1.2

Horizontal angle of view 88.5° - 32.3° 113.7° - 38°

Min illumination/ light sensitivity (lux) or Sensitivity

Color: 0.4 Lux B/W: 0 Lux (IR on)

Color: 0.57 Lux (1/30sec), 0.08 Lux (1/5sec)

B/W: 0 Lux (IR on)

WDR support Yes Yes

Frames per second 20 fps @1920 x 144030 fps @1920 x 1080

Up to 30 fps @1920 x 1080Up to 30 fps @1280 x 720

Alarm in-/outputs 1/2 1/1

Security -

Muilti-level user access with password protectionIP address filtering

HTTPS encrypted data transmission802.1X port-based authentication for

network protection

Temp. Spec. -30°~50° (DC12/AC24)'-20°~50° (PoE) -20°~50°

SD/SDHC local storage - Yes

IR distance - 15m

Outstanding point

BNC/Phono Analog Output

CF card slot for WLAN capability

Build in heater

RS485 interface

SNCCH260/280

Geovision

GV-BL220D

MSRP (USD) $ USD $ USD

Image sensor 1/2.5“ progressive scan CMOS 1/2.7“ progressive scan CMOS

Lens F=3.6 ~ 9mm F=3 ~ 9mm/F 1.2

Horizontal angle of view 66°(W) ~ 27.9°(T)±5° 113.7° - 38°

Day and night support or Detection range (m/yd.)

Yes Yes

Min illumination/ light sensitivity (lux) or Sensitivity

Color: 1 Lux (1/30sec), 0.5 Lux

(1/5sec)B/W: 0 Lux (IR on)

Color: 0.57 Lux (1/30sec), 0.08 Lux (1/5sec)B/W: 0 Lux (IR on)

WDR support - Yes

Security -

Muilti-level user access with password protection

IP address filteringHTTPS encrypted data transmission

802.1X port-based authentication for network protection

SD/SDHC local storage Yes Yes

Outdoor use IP66 IP67

Outstanding point -

RS485 interface

Product Position

Product Comparison

Product Information Sales & Marketing Plan

Package

IP8362 Part No.

P/N Region

100064400G IP8362,MAEBN

100064410G IP8362,ARG

IP8362

Accessory

AI1001/900006800G: IR illuminator, 6 pcs Super power infrared LED units, distance 30

QW-DRJ-02/660006000Z: Outdoor Ethernet Waterproof connector two way

The End

Thank you for your attention

Date: April 13, 2011 Presenter’s Name : Bruce Wu Presenter’s Title :PMD Deputy Manager

Documents