Post on 09-Jan-2017
transcript
Gamification in ProcurementJUNE 2016
What is your perception of a “Game”
What is GamificationGamification:ˌɡeɪmɪfɪˈkeɪʃ(ə)n/
noun: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service."gamification is exciting because it promises to make the hard stuff in life fun"
Often characterized by:1. High levels of visibility of self and other’s progress2. Setting small, attainable, progressive goals3. With feedback through non-important rewards4. Collaboration & team-work bonus5. Progressively higher levels6. Self determined pace
The theory
Actually … It’s highly likely that you and your organisation is already involved in gaming in some shape or form
IBM survey for the Metro found that 71% of people use game-like processes and approaches in their everyday lives but only 23% had experienced gamification at work
Where is Gamification or Crowd Sourcing currently used in the broader world
In an interview of 1,021 Internet experts 53% predicted there would be significant advances in the usage and adoption of gamification in the workplace by 2020 with uses ranging from education, to wellness, marketing and communications.
*Pew Internet/Elon University report, The Future Of Gamification
Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use gamification for the purposes of marketing and customer retention.[3]
What it actually does is create a safe zone where it is allowed to practice
….and with the added security that everyone else is practising at the same time
And reinforces that you are part of a larger team…
Game = Fun = Creativity
So how can this apply in aProcurement context?
I’m going to touch on 4 areas where I have seen it working…. And I’d like to hear from you…
Training & Development
Problem solving
Recruitment
Performance Management
Would I Lie to You?
Learning Academy
there has been a 37 percent increase in the number of users returning to the site each week.
Crowd sourcing of problems
https://youtu.be/sHe5rumYOIY
Sea Hero Quest
Modern millennials are much more used to technology in the selection process
Screening candidates for coping under stress – delegating etc.
US Army
GCHQ
Making your personal results into a competition
Engaging with target audiences
So – What I’ve learned:Gamification does not need to be expensive
– You can apply the theories and practices in an old-school style– Pen and paper…. Words and stickers work just as well as an expensive
App/Bot
It’s great for engagement– Team-building & collaboration develop– Morale and confidence increase– Team members learn how to support each other
If it’s fun…. You are more likely to get traction– A game (properly presented) is a safe way to try and ….fail…. Fail and
FAIL again…. Until you get so good that you don’t fail ever again….
NEXT STEPS:
I’d like to hear from you about your experiences in this innovative area – Is it a fad or a trend?
Some more reading on the basic principles
Feel free to contact me on:
David.Lyon@cancer.org.uk020 3469 6862
The Angel Building 407 St John StreetLondon EC1V 4AD LondonUnited Kingdom
Thank You