Post on 15-Jun-2015
transcript
Beyond Attention: Emotion@brian_wong
Presented at Social Gaming Summit November 2011, London
88 ways to go beyond.
A bit about me.
WELCOMEWELCOME HOW IT WORKSHOW IT WORKS
Real RewardsReal RewardsFor For virtualvirtual achievements achievements
Developers: Monetize and RetainDevelopers: Monetize and Retain
Download The Kiip SDKDownload The Kiip SDK
Just registerJust register and we'll get and we'll get
back to you shortly.back to you shortly.
We support We support iOSiOS and and
AndroidAndroid..
Integrate Into Your GameIntegrate Into Your Game
It's easy to plug in our SDKIt's easy to plug in our SDK
and connect to our rewardand connect to our reward
network.network.
Reward Your PlayersReward Your Players
They'll thank you when you addThey'll thank you when you add
real-world rewards to yourreal-world rewards to your
achievements.achievements.
Brands & Agencies: Reach Them When They Win.Reach and reward 15+ million active game players
across our network that are hitting achievements.
Deliver a value exchange through promotions and target
users through game genre, demographics and location.
Get rewards deployed in seconds. Manage campaigns
Log InLog In
88 ways to go beyond.
Grab more than just attention.
Attention is a commodity.
SEARCH: PURCHASE INTENT (SEARCH MARKETING)
CONTENT: CONTEXT MATCHING (CONTEXTUAL ADS)
MECHANICAL TURK: PAVLOVIAN “OFFERS” (TRIALS)
LAYOUT: SCREEN ESTATE (IAB UNIT ADS)
EMOTION: GOING BEYOND ATTENTION
Moments instead of touchpoints.1
Apple’s moments
Smiles everywhere.
What’s your moment?
Play.2
More. Everywhere. Connected.
Rewards Layer
Achievement Layer
Action Layer
The Play Framework
Rewards Layer
Achievement Layer
Action Layer
Serendipity, gifts and rewards
Acknowledgement and validation
Moments
Serendipity.3
Surprise and delight.
Loyalty 2.0
Serendipity(frequency)
Integrated(organizational fabric)
Accessible(technology availability)
Horizontal(conversion of value)
Moments(customer interaction)
Acknowledging and validating4
Emotional ROI.5
INTELLECTUAL PROPERTY
ASYMMETRIC INFORMATION
FIRST-MOVER
TALENT ACQUISITION
PRICING STRUCTURE
SPEED
LOCATION
Competitive advantage.
Gifts & Rewards.6
O2 OfflineAchievement layer Rewards layer
Humanization of process.7
INCEPTION8
From stories.
What’s in a gift?
“ ”
I won this running the treadmill. I don't have BB reward card though so I hope this helps you.
Lol i got you flowers by playin on my iphone xD love u babe and no this aint fake panda babe
See!! Playing game on my iPod isn't a complete waste of time :-)
Happy birthday Teewee!! I got this off of a game on my phone so this is ur present!! :)
I love you lovebutt!!!!! I don't know why youre upset with me but I love you î î�
Hey mom I love you soo much. I sent this to you because to deserve it. Your an awesome parents you and dad both your parents raised you guys up really good and I know all us kids are really stubborn but we love you very much.
Thought you might find this useful for pics of the baby :D
Mom! Now we can go to concerts!!!! :)
Feel or die.