Deacon Hayes

transcript

SEO 101Get Your Site

to #1 in Google

By Deacon Hayes at WellKeptWallet.com

What is Search Engine

Optimization?

The process of maximizing the number of visitors to a particular

website by ensuring that the site appears

high on the list of results returned by a

search engine.

Key Elements of SEO

• Research & Analysis• Identify Keywords• On Page Optimization• Site performance (speed)• Off Page Optimization• Link Building

Research & Analysis

Use tools to analyze:• Google Keyword Planner• Market Samurai

Identify keywords to use

• Low competition• High traffic volume• Relevant

Keyword Research Example

Analyze the Competition

“Getting out of Debt”

On Page-Optimization• URL Structure• Heading Tags• Content• Images • Meta Data• Social Media

URL Structure

• Contains main keywords• Do not use underscores instead use hyphens

Heading Tags

• Contains main keywords• Only one <H1> tag• 15 - 65 characters

Content• Important data “above the fold”• Original content

- Check using Copyscape.com• Make it sharable• Link to authority websites like: - Wikipedia, Gov. sites, etc.• “Nofollow” links when appropriate

Images• Include ALT tag• Keyword in description• Keyword in image name

Meta Data• Titles – 60 characters• Description – 160 characters• Keywords – No more than 10

Meta Data Example

Helpful Wordpress Plug-in’s

• All in One Seo• Yoast

Social Media• Link from/to social media• Have a profile picture• Consider Dlvr.it to automate• Link to Google Authorship

Site Performance (page load speed)

• Delete unnecessary plug-ins• Fix Syntax errors – W3C Validation• Update Deprecated HTML – Woorank.com

Off – Page Optimization

& More

Create a Sitemap• For Wordpress use “XML Sitemaps”

Authenticate with Search Engines

• Authenticate Bing and Google• For Wordpress use All In One SEO plug-in

Set up Google Analytics

• Track search queries to your site• Track users pages per visit• Visitor Duration on site

Link Building• Write guest posts for credible blogs• Link love – Link to other bloggers• Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com

Quality Links• High Pagerank

- Chrome Extension• Domain Authority• Page Authority - Check at Moonsy.com

What to stay away from with SEO

• Avoid using Flash• Keyword stuffing• Broken links

- Use Broken Link checker plug-in

Resources Mentioned

Wellkeptwallet.com/seo101

Deacon Hayes

Technology