Deciding on marketing organizations

Post on 16-Aug-2015

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How should the company manage and organize its International activities ?

Depending on their level of International Involvement ........

Export divisionInitial stage when firm just ships out the goods

International DivisionCompanies engage in several international markets

Global OrganizationTreats World as a Single Market

Global Integration National Responsiveness

Choose accordingly .....

And if there is a tie.......

“Glocal” strategy

Thank you

DisclaimerCreated by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com