Decision ParalysisWhen is enough, too much?

Carrie HillBlizzard Internet Marketingchill@blizzardinternet.com

(888) 840-5893

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Homepages are the Billboards for your site

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

What do you remember about Billboards along the highway?

Contact Info?Brand Name?Gimmick?

How long do you have?

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

You have fractions of a second to capture a webpage viewer’s attention

What do you want them to see the most?

Too many things tend to distract the eye. If you’re offering multiple choices above the fold on a website, you’re endangering the click – Decision Paralysis ensues

What is Decision Paralysis?Defined as:

A condition of not being able to decide on a matter when there is no clear-cut best option.

Decide what the goal of each page on your website is, and create a dominant action to reach your goal on that page.

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

How does it work?

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

Source – Iyengar, S. & Lepper, M, 2000

30%

3%

40%

60%

1) Who purchased something?

2) Who stopped at the display?

Shoppers are ATTRACTED to greater variety, but were much less likely to make a decision.

Reality vs Actuality Actuality? - The user may SAY they want to

be able to make a bunch of choices. Reality? – The more choices you give, the

less money you make.

What did we learn?

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

Show and Tell!

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

NY Marriott Downtown

Booking Engines & Advanced Search

More Examples!

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

How do I Avoid It?First – Know how people use and navigate a page – and more specifically YOUR page!

It is okay to offer more than one choice, but make the choice you want them to make a VERY VERY clear winner!

Avoid extraneous clutter that might hurt your chances at a conversion.

Don’t lead visitors OFF the site when you want them to convert ON your site!

How to People View a site

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com

IF!

THEN!

THEN!

THEN!

THEN!

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If you have questions on how you can improve your homepage and interior page appeal to visitors – contact us at:

888-840-5893 info@blizzardinternet.com

Thanks!

Carrie HillBlizzard Internet Marketing, Inc.

888-840-5893chill@blizzardinternet.com