Post on 13-Dec-2014
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Defining & Segmenting Your Customers – The Rules• Homogeneity within• Heterogeneity between• Measurable• Category Bound• Accessibility
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Defining & Segmenting Your Customers – The Steps
1. Select the market2. Profile design3. Profile / product mapping
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Customer Profile Variables
1. Geographic's2. Demographics'3. Psychographics4. Behavioural Patterns
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