Del Rey Brand Manual

Post on 19-Mar-2016

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description

Huisstijlgids van Del Rey

transcript

brandmanual

The logo

The logo

the chocolate moment

formaT logo & posiTioning baseline

formaT logo & posiTioning baseline

1. Opbouw basis

2. Opbouw onderschrift

Verhoudingen witruimte

& fresh

pure

pure

Pantone 381 C

CMYK

20 091 0

RGB

205220 48

for the web: # CDDC30

CMYK

0228585

RGB

58 44 0

Pantone 7533 C

for the web: #3A2C00

whiTe or ...

solid background

whiTe or ...

the chocolate moment

solid background

monoTone

only black & whiTe / no greyscales

monoTone

only black & whiTe / no greyscales

use wiTh or wiThouT baseline & never smaller Than 20 mm wiTh baseline

use wiTh or wiThouT baseline & never smaller Than 20 mm wiTh baseline

the chocolate moment70 mm

70 mm

the chocolate moment20 mm

20 mm

for all TexT in brandcommunicaTion

for all TexT in brandcommunicaTion

abcdefghijklmnopqrstuvwxyzabcdefghiJklmnopQrsTuvwxyZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzabcdefghiJklmnopQrsTuvwxyZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

Del molorum eritaes cipsam rersper aturerro omnim eos volo cuptibernam, niam eos dist delis autatur? Aces verat magniscit aut endenienem eos alique cullaud ipicil ides inverspis nus maximpe rnatium et quiditatium et imus.

Poremolentis doluptae vendit, comnien escille sequis eatiosa musdaep udignimus re cul-paribus nos molorem volent. Harcia vent quas soloren iendam corehen temporum alique nulliqui

aabbcc 0123 .!?#

AaBbCc 0123 .!?#

akzidenz-grotesk bQ light exten

Akzidenz-Grotesk BQ Light

for all TexT in brandcommunicaTion

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

Del molorum eritaes cipsam rersper aturerro omnim eos volo cuptibernam, niam eos dist delis autatur? Aces verat magniscit aut endenienem eos alique cullaud ipicil ides inverspis nus maximpe rnatium et quiditatium et imus.

Poremolentis doluptae vendit, comnien escille sequis eatiosa musdaep udignimus re culparibus nos molorem volent. Harcia vent quas soloren iendam corehen tem-porum alique nulliqui

AaBbCc 0123 .!?#Akzidenz-Grotesk BQ medium

for all TexT in brandcommunicaTion

waiting for the moment...

adverTising

waiting for the moment...

adverTising

adverTising

sea you soon

adverTising

don’t forget that moment*

* February14th is Valentines moment

The sTaTionary

leTTerhead

DelRey . Appelmansstraat 5 . 2018 Antwerpen . Tel. +32 (0)3 470 28 61 . Fax +32 (0)3 232 51 09info@delrey.be . www.delrey.be

leTTerhead

DelRey . Appelmansstraat 5B. 2018 AntwerpenTel. +32 (0)3 470 28 61Fax +32 (0)3 232 51 09info@delrey.bewww.delrey.be

the chocolate moment

envelopes

DelRey . Appelmansstraat 5B . 2000 Antwerpenwww.delrey.be

DelRey . Appelmansstraat 5B . 2000 Antwerpenwww.delrey.be

business cards

DelRey nvappelmansstraat 5 2018 antwerpen . belgiumphone +32 3 470 28 62fax +32 3 232 51 09bernard.proot@delrey.be www.delrey.be

the chocolate moment

bernard prootbusiness managerchocolatier . patissier . glacier

cards - degusTaTiesalon

fax documenT

DelRey . Appelmansstraat 5 . 2018 AntwerpenTel. +32 (0)3 470 28 61 . Fax +32 (0)3 232 51 09info@delrey.be . www.delrey.be

faxto:

faxnumber:

from:

regarding:

date:

macarons

TaarTencollecTie

pralines

digiTal signaTure

Appelmansstraat 5 . B-2018 Antwerpenshop: t. 03 470 28 61 f. 03 232 51 09

office: t. 03 470 28 62

f. 03 470 28 63 BE 0414 826 431 info@delrey.be www.delrey.be

the chocolate moment

logo voor pralines

packaging

luxedoos

Luxe Doosje: 100 x 100 x 30135 x 135 x 35

165 x 165 x40190 x 190 x40

balloTins cover

x

t h e c h o c o l a t e m o m e n t

0,5 x

1/3 x

0,2 x

0,1 x

x

1/3 x

1/3 x

0,2 x

0,1 x

Ballotins: 110 x 60 x 50 130 x 80 x 70 150 x 90 x 80

balloTins inTerieur

x

1/3 x

member of

0,2 x

www.delrey.beAppelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

2/3 x0,1 x

Ballotins: 110 x 60 x 50 130 x 80 x 70 150 x 90 x 80

TaarTdoosJe

3 x

x

2/3x

2/3x

2x

2/3x

2/3x

1,5x

www.delrey.be Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

Taartdoosje: 135 x 135 x 80 170 x 170 x 80 192 x 192 x 80

TaarTdoosJe

www.delrey.be Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

3 x

x

2/3 x

2/3 x

2/3 x

2/3 x

0,5 cm

2 x

1,5 x

Taartdoosje: 135 x 135 x 80 170 x 170 x 80 192 x 192 x 80

TaarTdoosJe inTerieur

3x

x

luxe doos hoog

x

1/3 x

2/3 x

1/3 x

t h e c h o c o l a t e m o m e n t

x

x

1/3 x

1/3 x

2/3 x

0,1 x

member of

www.delrey.be • Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

mica ZakJe

Appelmansstraat 5 · 2018 AntwerpenTel. +32 (0)3 470 28 61 · Fax +32 (0)3 232 51 09

info@delrey.be · www.delrey.be

wikkels

App

elm

anss

traa

t 5 ·

20

18

Ant

wer

pen

Tel.

+3

2 (0

)3 4

70

28

61

· Fa

x +

32

(0)3

23

2 5

1 0

9in

fo@

delre

y.be

· ww

w.d

elre

y.be

your

birt

hday

4

labels chocolaTe

labels fruiT

labels chocolaTe

labels fruiT

pure chocolade 70

ww

w.d

elre

y.be

ww

w.d

elre

y.be

frambozenconfituur

sTickers

draagTas

the chocolate moment

x

1/3 x

0,5 x

ww

w.d

elre

y.be

• A

ppel

man

sstr

aat

5 •

20

18

Ant

wer

pen

• T

+3

2 3

47

0 2

8 6

1

0,1 x

0,8 x

Papier tasje 250 x 220 x 275 150 x 80 x 160

Cafémenukaart

momentenkaart

the chocolate moment

DeProef

momentenkaart