Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services.

transcript

Implementing a Bicycle Registration Program:On Your Campus or In Your City

Delbert Ault

Marketing & Promotions

University of Kentucky

Parking & Transportation Services

Background

Terminology

Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky)

- § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama)

Background

Terminology

Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles

Bike Path - means an area designated for the exclusive use of bicyclesShared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists.

Background

Terminology

Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs

Successful bike registration begins with understanding the value of increased bike

use on a campus or in a community

Registration

Bike Registration

• Reduces need for vehicle parking spaces• Less noise pollution and air pollution• Contributes to rider’s physical health• Lessens traffic congestion• Saves money vs. automobile use

- less fuel

- Insurance, parking, wear & tear costs (repairs)

Bike Use

Bicycle Use – It’s Valuable!

Did you know …

… if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike?

Bike Use

Bicycle Use – It’s Valuable!

Registration

Bike Registration – The Advantages

• Similar programs have reduced bike thefts• Increases lost or stolen bike recovery by 30%*• Opportunity for safety inspection and equipment check• Opportunity to educate about safety and bike laws

* National Bicycle Registry, 2004

• Rider identification in case of accident• Provides opportunity for communication• Assists in bicycle law enforcement• Can help raise funds for:

• Recovery of registration costs• Printing and distribution of literature, maps, etc.• Bike Coordinator• Bike facilities

Registration

Bike Registration – The Advantages

Don’t Ask!

Registration

Mandatory vs. Volunteer

The bicycle

registration launch is extremely important

• Marketing & promotion• Easy and accessible sign-up

Registration

Registration Launch

Marketing & Promotion

• public service announcements• press releases• presentations for groups and organizations• flyers at bike shops, hot spots, etc.• e-mails, listservs, renewal mailouts, etc.

Registration

Registration Launch

Easy and Accessible Sign-Up

• registration tables/booths - government buildings - student center - heavy-traffic bike area (near bike racks) - shopping centers - dorms, residence halls

These are in addition to on-line, bike office, etc.

Registration

Registration Launch

• Online

- Best option; greater response

• In person

- may create wait time or longer lines

- less response and slower - better to have multiple location, tables

• Telephone• Mail-in application

Registration

How to Register

You must EXPLAIN

the program and its benefits to gain support and acceptance

• University and student groups• Community agencies and leaders

• Local law enforcement • Bicycle dealers & organizations

Registration

Explanation – Education - Expectation

You must EDUCATE

students, employees, and the community of the advantages

of bicycle registration

Registration

You must lay out what is EXPECTED

from cyclists and others

• ALL must register their bike• Consequences of not registering

• Enforcement guidelines

Registration

• Name, Address, Phone numbers• E-mail address• Student, employee or personal I.D.• Bike manufacturer and model• Primary and secondary color• Serial Number

Registration

Bike Registration – Information Needed

Bike Registration

Sample Bike Registration Form

Registration

North Carolina Registration Form

Background

North Carolina Registration Form

Bike Permit

Where’s the Serial Number?

Bike Permit

Where’s the Serial Number?

Bike Permit

3 Main Types of Registration Identification

• sticker - applied directly to bike frame

• locking permit sleeve - Attach to handle bar

• engraving

Bike Permit

Permit Sticker

$.72each

Bike Permit

Permit Sleeve Cost

$14.30

Bike Permit

Engraving Equipment Cost

$339each

Bike Registration

Fee vs. No Fee

• The estimated cost to register a bike is $2

- decals- promotion- personnel

Bike Registration

Fee vs. No Fee

Fee No Fee X Some cyclists will complain X X Less Cyclists will register X Can improve bike program X X May portray as more important Less complaints from public X

Bike Registration

Various Fee Plans

No fee$3 per year$5 for 5 years$10 for life$15 for 10 years$15 for life

Note 1: Owner must report bike sold, lost, stolen or destroyedNote 2: Each new owner must register the bike

Pick the fee the best fits your situation

Bike Registration

Bicycle Regulations

Bicycle Regulations must be

COMPREHENSIVE and

EASY TO UNDERSTAND

Bike Registration

Bicycle Regulations

Bicycle Regulations must contain:

registration guidelines parking violations traffic violations penalties and costs for violations impound and appeal procedures

Bike Registration

Education before Enforcement

Bike registration will give your university or municipality the opportunity to

communicate with cyclists about

bike laws and bike safety.

Bike Registration

Education before Enforcement

Teach ‘embefore you

tow ‘em

Bicycles

Improved Enforcement

• Cited bikes will have a known owner• Impounded bikes are easier to claim• Warnings can be issued before citation• Law enforcement agencies can contact owner

Enforcement

Illegal Parking

Enforcement

Illegal Parking

Enforcement

Illegal Parking

Safety Communication

Unsafe Cycling

Bike Permit

Bike Rack Notification

Bike Permit

Bike Rack Notification

Bike Permit

Bike rack Notification

Bike Registration

UK Success

Bicycle registration start date: July 2009

Estimated daily # of bikes on campus:

Number of registered bikes: 3,480

Percentage of bikes registered: 77%

UK bike use increase 1999-2009: 37%

Bike Registration

Frequently Asked Questions (FAQ)

We never had to register our bicycles before. Why do we have to do this now?We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists.

Who must register their bicycles? Where can I do it?All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicyclepermits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking.

Bike Registration

What if I have more than one bicycle?You must register each bicycle that you plan to park on campus.

I don’t ride a bike. How will this benefit me?As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.

Bike Registration

Questions & Answers

Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services.

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