D O I N N O V A T I O N ?
C A P T U R E C R E A T E
C O M M U N I C A T E
I D E A S T H A T H O L D V A L U E .
1. WHY
2. WHAT
3. INVITE..
INGREDIENTS
31. WHY2. WHAT3. ASK
INGREDIENTS
WHY
.1
PEOPLE DON’T BUY WHAT YOU DOTHEY BUY WHY YOU DO IT
WHY
WHAT?
.2
TEE UP THE OPPORTUNITY
WHAT
INVITE...
. CLEARLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU
3 ASK
[ 1 ] Testosterone levels high; time for nervy, jumpy activity: Free-associate. Blast emails. Pitch ideas.
[ 2 ] Cortisol levels continue to fall; Channel this convivial, ebullient energy into a meeting.
[ 3 ] This is a goofy, creative time, when melatonin seeps in and your brain begins to prep for sleep.
VALUE PROPOSTION
[In less than 5 words]
TAKE A STAB AT IT
GO!
“You don't need to write anymore—just write a good headline and point. If what you're pointing at turns
out to be a steaming turd, well, then repackage the steam and sell it back to us.”
- Luke O’neil, Writer
DELIGHTFULover
CREEPY
How do you create an emotionalconnection to a commodity?
GIVE & GET
Discovery what you listener really cares about
EMOTIONAL FACTORS