ESTÉTICA

Design não é sobre

Design é sobre

DINHEIRO

"Every £100 a design alert business spends on

design increases turnover by £225."

The value of design 2007 Design Council

"On average, design alert businesses

increase their market share by 6.3% through

using design."

The value of design 2007 Design Council

Mas... !

Por onde começar?

Texto em maiúsculas sãoMAIS DIFÍCEIS DE LER

Legibilidade

Call to actions fracos

Cores

Black – grief, dark, unknown

ThinkVitamin.com

“With a dark design comes less readability, less appeal for most readers and less opportunity for

conventional design elements.”

WebdesignerDepot.com

Indigo is the color of the deep midnight sky.It can have a negative effect when used during a depressed state, because it will deepen the mood.

Crystal-cure.com

Copywriting

Promotional writing won’t be read. Long text blocks without images will be

skipped.

SmashingMagazine.com

Muita informação

Informações desnecessárias