Design Thinking vs Lean Startup - which to use, and when

transcript

DESIGN THINKING vs LEAN THINKING

DESIGN THINKING +

SUPPORTIVE NETWORK

aPAPER TOWELon aSTICK

THE DESIGN

THINKING METHOD

(as practiced at IDEO and taught at Stanford’s d

School)

1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST

FEEL WHAT THEY FEEL.

" I f I had asked people what they wanted, they would have sa id faster horses.”–probab ly Henry Ford

1. EMPATHIZE

COMMUNICAT ION :

07% Verba l38% Tone o f Vo i ce55% Body Language

1. EMPATHIZE

COMMUNICAT ION :

07% Verba l38% Tone o f Vo i ce55% Body Language

1. EMPATHIZE2. DEFINE3. IDEATE4. PROTOTYPE5. TEST

REPEAT

OLD ECONOMYcapability-driven, slow to market, manufacture products, production-focused

OLD ECONOMY

NEW ECONOMY

capability-driven, slow to market, manufacture products, production-focused

outsource production, fast to market, create brands, consumer-focused

ORDERING SHOESwithoutTRYING THEM ON?

THE LEAN STARTUP

(from “The Lean Startup” by Eric Ries)

1 . E N T R E P R E N E U R S A R E E V E RY W H E R E

A human institution designed to create new products and services under conditions of extreme uncertainty.

—Eric Ries, The Lean Startup

“STARTUP”

2 . E N T R E P R E N E U R S H I P I S M A N AG E M E N T

You’re driving a car, not launching a rocket ship.

3 . VA L I DAT E D L E A R N I N G

Startups need to first LEARN HOW to build a sustainable business.

4 . B U I L D , M E A S U R E , L E A R N

Like the Scientific Method for business creation.

5 . I N N OVAT I O N AC C O U N T I N G

Learning is the goal.

InnovationFocus on the “User”Prototype Cheaply Learn Quickly

SIMILARITIES

D E S I G NT H I N K I N G

LE ANT H I N K I N G

Observe to discover unmet needs

Intuitive

GOAL:Solve a Problem

USER:Humans

Begin with the founder’s vision

Analytical

GOAL:Business Model

USER:Customers

DIFFERENCES

DESIGN THINKING vs LEAN THINKING