curtis wang

in one hourdesign thinking

Design thinking is anapproach to innovativeproblem solving.

Design thinking is a mindsetfor innovative problem solving.

ViableBusiness

FeasibleTechnology

DesirableHuman

Start here

CreativeConfidence

45 sec

Draw a portrait ofyour partner.

45 sec

Share your drawing withyour partner.

How would you draw the following?

baby house idea

OUR DESIGN CHALLENGE

How might we improve day-to-day healthy living?

How might we improve day-to-

day healthy living?

Problem

How might we improve day-to-

day healthy living?

Problem Solution

Set myself a reminder to go

to the gym often.

Nu

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f id

eas

The Design Thinking Process

Nu

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f id

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1

Empathize2

Interpret3

Ideate4

Experiment5

Evolve

phase 1

empathy

When we empathize, we identify withemotions, thoughts and attitudes.

1 - Interview your partner

8 min (4 min each)

Tell me about your healthy living activities.

What gets in the way of you being healthy?

EMPATHIZE

Ask “why?” to elicit stories.

2 - Dig deeper into one story

Why? Why not?

Tell me more about a time when...

EMPATHIZE 8 min (4 min each)

“If I had asked people what they wanted, they would have said faster horses.”

–Henry Ford

phase 2

interpret

When we interpret, we deriveinsights from a point of view.

What does this girl need?

Needs framed as verbs can generate more insights.

3 - Imagine the deeper meaning

3 min

It is interesting/surprising/telling that he/she…(observations)

I wonder if this means…(insights)

INTERPRET

4 - Establish a point of view

INTERPRET

needs a way to

because / but

partner’s name/description

user’s need

insight

2 min

“A teenager

needs to eat healthy food

because certain nutrients are necessary for physical and cognitive health and development.”

User

Need

Insight

Specific user

Deep need that’s hers,

not ours

Non-obvious finding rooted

in empathy work

“A 9th grade girl at a new school

needs to feel socially accepted while eating healthy food

because in her crew, a social risk is more dangerous than a health risk.”

phase 3

ideate

“The best way to get a good idea is to get a lot of ideas.”

–Linus Pauling

OUR DESIGN CHALLENGE

How might we improve day-to-day healthy living?

OUR DESIGN CHALLENGE

How might we

5 - Sketch at least 5 different ideas

IDEATE

1

5 min

2 3

4 5 6

Defer judgment, and go for wild ideas.

Go for quantity.

Be visual.

6 - Share solutions and capture feedback

IDEATE

1 2 3

4 5 6

8 min (4 min each)

Seek feedback not to validate your ideas, but to learn more about your user.

7 - Reflect and generate a new solution

IDEATE 2 min

What is it?

How does one use it?

Note details if necessary.

phase 4

experiment

Experiment by making tangibleprototypes and testing them.

8 - Build your solution

EXPERIMENT 6 min

Make something your partner can interact with!

(e.g. storyboard, mock-up, ad, role-play)

Fail often early.

Fail often early.

Fail often early.

9 - Test your solution and get feedback

EXPERIMENT

What worked

Questions

What could be improved

New ideas

+ -? !

8 min (4 min each)

phase 5

evolve

Change happens over time.

OUR DESIGN CHALLENGE

How might we improve day-to-day healthy living?

OUR DESIGN CHALLENGE

How might we improve instructional design?

Mindsets

Humancentered

Show,don’t tell

Bias towardaction

Mindful ofprocess

Thanks!