Proprietary & Confidential | © 2016 Fynd

Product-Org ThinkingDesigning an automated and data-driven organization

January 2016

Farooq Adam

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Co-founder FyndCo-founder Shopsense

Product, Engineering, Growth

PreviouslyBig Data@Opera Solutions

Studied@IIT Bombay

@farooqadam

Disclaimers

- Each startup has to discover their own way of working

- What works for us, might not work for you. Experiences are not translatable

- The tools recommended are not the only ones available

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Org DesignAs a tech startup, the organization is the ‘product’

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Org Design

- Designed for large engineering teams

- Tied closely with key business/customer metrics

- Complete access to all internal data sources

- ML, MySQL, BIME training for everyone

- Read more here

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Product-Org Thinking

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CC: Product to Manage the Consumer Product

- Specific workflows for each team/function

- Every aspect of the consumer product managed here

- Granular user management

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CC: Content Management

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CC: Customer Delight

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CC: Order Fulfillment

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CC: Offers

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ProductivityA minute saved is a minute earned to make your dent in the world

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Productivity Stack

Read more here 13

Slack as Org CLI

- Killed Email: Use Slack as communication hub

- Integrate all apps and services into Slack

- System alerts, summary bots

- Custom command language to run tasks

- Custom data retrieval bots

- 80+ bots running

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Slack: Alerts & Summaries

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Slack: Custom Command Language

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Slack: Data Retrieval

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Devops Automation

Jenkins for building and orchestration

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Ansible for setting up of servers and automated deployment

Provision clusters of machines from a single command from the terminal

Devops Alerts

New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health

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Anything unusual is pushed to #devops-alerts, and an Email to the service DRI is shot

Hiring Management: Trello

Email, Angel → Zapier → Trello, Slack20

Other Tools

Product and process documentation. Beyond Google docs

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Building Fynd Blog

Poster making tool

Analytics & Growth StackIn God we trust, all others must bring data

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Growth Stack

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Custom Growth Engine

Live Metrics: Geckoboard

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Live Metrics: Geckoboard

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Supply Visualization: BIME

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Brand Traffic Visualizations: BIME

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Demand Visualization: BIME

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Fulfillment SLA: BIME

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Culture@Fynd

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Few things we have realised

- You only build what you know: Keep learning

- Data skills are a must: Train yourself and your team to look deeper

- Founders need to be hands-on: Sets the right the example for everyone

- Start very early: Discipline flows from the top

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