Designing for Culture Change

Guido Stevens@GuidoStevens

cosent.nlSocial Knowledge Technology

social intranets:80% fail

cosent.nl/roadmap

culture

Blue: machine bureaucracy

● top-down hierarchy● control driven● protocol compliance● efficiency

Orange: enterprising organisation

● top-down + lateral● goal seeking● exploit opportunities● effective

Green: professional organization

● self-managing teams● consensus driven● people and feelings● trust

Yellow: network organisation

● fluid and networked● project structure● win-win value creation● innovation

change

Competing Values

inwardlooking

outwardlooking

control

empowerment

Competing Values

inwardlooking

outwardlooking

control

empowerment

Competing Values

inwardlooking

outwardlooking

control

empowerment

Competing Values

inwardlooking

outwardlooking

control

empowerment

inwardlooking

outwardlooking

control

empowerment innovation

opportunity

trust

efficiency

Competing Values

complexity

iKath

design

design

design

design

design

design

design

adaptivedesign

Blue: machine bureaucracy

● top-down hierarchy● control driven● protocol compliance● efficiency

It starts with documents

Orange: enterprising organisation

● top-down + lateral● goal seeking● exploit opportunities● effective

Where is the action?

Green: professional organization

● self-managing teams● consensus driven● people and feelings● trust

Where is the conversation?

Yellow: network organisation

● fluid and networked● project structure● win-win value creation● innovation

Where is the inspiration?

adaptivedesign

foundations

documents

process support

foundationssocial

documents

process support

groups

open networking

Align with change

● Know where you are now

● Align technology with culture

● Provide balanced solutions

● Design for gradual evolution

cosent.nl/roadmap