Post on 04-Jan-2016
transcript
Designing viable business models
for context-aware mobile services.(by Mark de Reuver & Timber Haaker)
Presented by:
Farhan Ali Khan.
To:
Prof.Dr.Eduard Heindl.E-BUSINESS TECHNOLOGY
Context-Awareness
It is location based services which u have get information about the person.
Context-Awareness (Mobile)
User’s profile and preferences.
Current location. The type of connection &
network. Behavioral history.
Context-Awareness Services
• Emergency services
•Traffic & Public transport services
•Marketing services
•Even billing services
•Weather services
1. LOCATION BASED SERVICES.
Context-Awareness Services
linkdin, facebook,twiter .
Picture message.Entertainment.
2. Social awareness and group awareness
Context-Awareness key issue.
Security.Privacy.Services
connection.Design.Personalization.
Business Model componentMissionStructureProduct innovationCustomer relationshipFinancials
Context aware Mobile Business Model
Service Domain.
Technology Domain.
Organizational Domain.
Financial Domain.
Context aware Mobile Business Model
Service Domain.
TARGETING
VALUE CREATING ELEMENTS
GENERATION OF TRUST
Context aware Mobile Business Model
Service Domain.
Technology Domain.
SECURITY
SYSTEM INTEGRATION
MANAGEMENT OF USER PROFILES
Context aware Mobile Business Model
Service Domain.
Technology Domain.
Organizational Domain.
DIVISION OF ROLE
NETWORK OPENNESS
GOVERNANCE
Context aware Mobile Business Model
Service Domain.
Technology Domain.
Organizational Domain.
Financial Domain.
PRICING
DIVISION OF COST AND REVENUES
MULTIPLE REVENUE MODEL
CONCLUSION Designing the structure of the mobile services of context aware
at that manner, in which you give possible facilities to the end user. If you give proper services to the end users they definitely will have faith in your product and your services which is good for your organization growth, success and sustainability.
Thank you for kind attention