Your Social PACTBuilding credible and trusted business relationships in your social network

People are the core of your businessCompanies don’t do business with companies...People do business with people

By nature, your people are socialgiven the chance, people will share their ideas and opinions

But people can also be selfish and fearful

Who are you?What’s in it for me?

The process of creating a social PACT

The process of creating a social PACT

The process of creating a social PACT

The process of creating a social PACT

The process of creating a social PACT

Person of InterestWho are you? And why should anyone invest their time in getting to know you?

AssociateNow that I know you…I’ve decided to open up a bit and “connect” with you

Credible SourceYou seem to know what you’re talking about

Trusted AdvisorI believe what you are telling me and I trust you to care for my interests

Developing a PACT, like developing any relationship, takes time and effort

If you don’t work at it, it will have little value for either party

How do you develop a PACT?

How can you destroy a PACT?

Businesses based on transactions often use “releases” to progress PACT

And this will work for relationships with some businesses

This (usually) doesn’t work for individualsGiving disclaimers does not usually instill trust and confidence

Earning trust through innovationSomething IBM has been doing for 100 years

We’re a social business and we’re helping our customers become social as well

How do we (IBM) and our employees do that?

Through Observations A factual report

Through Opinions An editorial

Through Open QuestionsSeeking feedback or possible answers

Through Innovative and Original Ideas Something new or unique

“Where Good Ideas Come From”A Natural History of Innovationby Steven Johnson

When hunches collide…you often get breakthroughs

“Where Good Ideas Come From”

by Steven Johnson

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

Businesses have recognized the value of the salesperson’s rolodex (their PACT)

Customer contacts, relationships, conversations and trust

Now we need to recognize the business value of your active social users’ PACTs

Social network, customer contacts, relationships, conversations and trust

So you if want to earn the right to become a trusted advisor in your social network

So you if want to earn the right to become a trusted advisor in your social network

Get out into the social community where you can be found and there you can find others

Identify the “interesting” people and connect with them

Look to serve others by observing, offering opinions, asking and answering questions and sharing original ideas and thoughts

Treat you social connections with the upmost respect and trust

Consider it an honor, a privilege, and a responsibility if you find yourself serving your social constituents as a trusted advisor.

ideas? questions?comments?

thank you it’s been my pleasure

Louis RichardsonSocial Business EvangelistIBMRichardL@us.ibm.com www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson

I invite you to visit www.thecollaborationsoapbox.com You can read any of the materials there, but I would suggest you request to join the community so you can contribute and comment.

disclaimer

© IBM Corporation 2011. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

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