Dialog with Choicestream: Why Noise is Drowning Your Data, Digiday Programmatic Summit, November...

Post on 08-Jan-2017

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SAVE YOURSELF: HOW TO KEEP NOISE FROM DROWNING YOUR DATA

UP TO 84 PERCENT BOTH GENDERS

DATA VENDORS DISAGREE

INTERROGATE THE DATA

ASK THE CONSUMER Source:GFKDimestore

FILTER OUT THE NOISE