Post on 31-Dec-2015
transcript
Differentiation Generic Strategy
Ashley Heyliger
Michael Porter's Three Generic Strategies
Cost Leadership strategy Differentiation Strategy Focus Strategy
(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)
Differentiation Generic Strategy
Forms of Differentiation:Prestige or brand imageTechnology InnovationFeaturesCustomer ServiceDealer Network
(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)
Differentiation Generic Strategy
(BMW Logo, 2013)(Apple Logo, 2013)(Honda Motorcycle Logo, 2013)(North Face Log, 2013)
Microsoft
(Microsoft Logo, 2012)(Windows, 2013)
Microsoft
Is it a tablet?Is it a laptop?
It's a Microsoft Surface Tablet(Joe Raedle , 2013)
(Taormino, M., 2013)
Microsoft Surface Tablet Series
(Surface Tablet , 2013)(Taormino, M., 2013)
Microsoft
References
Windows (2013). A History of Windows Highlights from the First 25 Years. Retrieved from
http://windows.microsoft.com/en-us/windows/history
Taormino, M. (2013). Windows 8.1 Tablets are the Tortoise, iPads and Android the Hare. Examiner. Retrieved from http://www.examiner.com/article/windows-8-1- tablets-are-the-tortoise-ipads-and-android-the-hare
Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. Strategic Management Text & Cases. Sixth Edition. New York. McGraw-Hill Irwin. 2012.
Image References Joe Raedle [Photograph] (2013). Getty Images. Retrieved from
http://www.examiner.com/article/windows-8-1-tablets-are-the-tortoise-ipads-and-android-the-hare
Apple Logo [Graphic Image] (2013). Forbes. Retrieved from http://www.forbes.com/sites/spleverage/2013/04/30/debt-averse-apple-sets-6-part-bond-deal-to-establish-funding-yield-curve/
BMW Logo [Graphic Image] (2013). Retrieved from foreignpolicyblogs.com
North Face Logo [Graphic Image] (2013) Retrieved from goodlogo.com
Honda Motorcycle Logo [Graphic Image] (2013) Retrieved from motorauthority.com
Surface Tablet [Photograph] (2013) Retrieved from phys.org Microsoft Logo [Graphic Image] (2012) Retrieved from
news.softpedia.com