Harness Fragmentation & Diversity to Increase Mobile Revenue

April 10, 2023 © Netbiscuits 2012 1

Craig BesnoyPresident & Managing Director, N.A.Netbiscuits

What You Need to Know:

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Fragmentation: Physical and technical characteristics of today’s mobile and connected devices = Device Data

Diversity: How consumers are using their devices

In October 2012, 3,872 unique devices made content requests on the Netbiscuits Platform!

OpenSignalMaps – May 2012

The fragmentation of

Fragmentation & Diversity

Problem

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Device Type

Screen Size

Time of Day

Processor Speed Javascript

On/Off

Carrier HTML5

Opportunity

Go All In!

Mobile has to be a company MINDSET, not a one-off project or KPI of individual departments

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MarketingHR

Edito

rial

C-Suite

IT

Make it Mobile FriendlyOptimize your customer facing experience for mobile based on customer & device data

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Be an Architect

Architect your tech-stack for mobile

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The More You Know…

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Be a Device Detective!

Hoard Information

Capture ALL your mobile data..

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Make the Connection

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Associate that data to your content

Your Content

Device Type

Location Screen

Size

ProcessorTime of Day

Carrier

OS

Bandwidth

Mobile Success is Built on Four Pillars...

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Optimize UX to Drive Higher Engagement

Future-proof Your Mobile Investment

Increase Reach = Increased Revenues

Reduce Total Cost of Ownership

Flexible design solution

Adaptive approach to Responsive Design: Devices segmented into categories

Ability to handle peak usage

Advanced content & functionality – video, images, touch features

Build it once, serve to many

Ultimate insurance policy: optimization for every new device

Mobile Web focused

Device Info Services created, hosted & maintained by NB w/ 8,000+ devices

Device detection engine contains 400 mobile device parameters

Leverage device data for targeted ads, commerce offers, brand experiences, smart content & more

Leverage existing technology stack

Integrate existing CMS, Commerce, Ad, Sales, Social systems

Best of breed tools & concepts - IDE plugins, security, analytics, hosting

Simplify & expedite change management

PayPal shrank code base by 50% = fewer display &

production issues

m.CBS.com has seen traffic increae 2X on all sites on

Netbiscuits platform

Coca-Cola chose Netbiscuits as preferred mobile platform GLOBALLY

m.maybelline.com named “Best Fashion or Beauty

Mobile Website”

Thank YouCraig Besnoy President & Managing Director, North America c.besnoy@netbiscuits.comwww.netbiscuits.com@netbiscuits

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