Digital advertising in Bulgaria

Market trends

Digital market size and growth

Trends

How to accelerate digital ad spend

2014 vs 201349.8 vs 42.1

18% increaseEurope: 11%

2014 Net online ad spend Bulgaria: 49.8 mln BGN

Trends

2015 IAB Europe H1 results

+9.7%

Trends summary

● Video and mobile drive growth of display

● Display without video and mobile is in decline

(in Europe -6.1%)

● International players dominate the market

How to accelerate growth in Bulgaria

Growth drivers

● New advertisers entering the digital market

● Abundancy of information

● Measuring results

Digital advertising in Bulgaria

Thank you,

Hristo Hristov,

IAB Chairman, Bulgaria

m: hh@netinfo.bg

t: itzo_itzovMarket trends