Ophenia Liang

Ophenia@digitalcrew.com.auau.linkedin.com/in/ophenialiangWeChat ID: Ophenia

Multilingual Digital Marketing Agency

A story of search…

Language Culture Red-tape

￥ 4,000,000,000,000

Digital landscape

Australia China

Google

Cranberry

Kangaroo essence

Collagen

Prostate

Spider veins

Fish oil

Astaxanthin

Vitamin D

Health supplement

Protect liver

Health Supplement Industry - Keyword search volume (AUS)

Australian properties

Sydney properties

Melbourne properties

Investment migration

Brisbane properties

Buy properties

Auctions

Invest in property

Property Industry - Keyword search volume (AUS)

Bellamy

Australian milk powder

Milk powder

Goat milk powder

Infant formula

Adult milk powder

Formula milk powder

Dairy Industry - Keyword search volume

Chinese visitors

E-commerce

Conversion RateAverage Order

ValueAll Visitors 0.78% $xxxChinese Visitors 1.06% $yyyDifference 36% 311%

Baidu

Health Supplement Industry - Keyword search volume (Google in AUS)

Cranberry

Kangaroo essence

Collagen

Prostate

Spider veins

Fish oil

Astaxanthin

Vitamin D

Health supplement

Protect liver

Cranberry

Kangaroo essence

Collagen

Prostate

Spider veins

Fish oil

Astaxanthin

Vitamin D

Health supplement

Protect liver

Health Supplement Industry - Keyword search volume (Baidu in CHINA)Keywords Desktop Mobile Bid

search Daily search Daily (RMB)

++++++++++

==========

4300

700

4300

10200

8100

12400

970

2320

4800

330

Australian properties

Sydney properties

Melbourne properties

Investment migration

Brisbane properties

Buy properties

Auctions

Invest in property

Property Industry - Keyword search volume (Google in AUS)

Keywords Desktop Mobile Bid search Daily search Daily

(RMB)

Property Industry - Keyword search volume (Baidu in CHINA)

Australian properties

Sydney properties

Melbourne properties

Investment migration

Brisbane properties

Buy properties

Auctions

Invest in property

++++++++

========

1460

40

430

6200

6200

6100

960

160

Dairy Industry - Keyword search volume (Google in AUS)

Bellamy

Australian milk powder

Milk powder

Goat milk powder

Infant formula

Adult milk powder

Formula milk powder

Keywords Desktop Mobile Bid search Daily search Daily

(RMB)

Dairy Industry - Keyword search volume (Baidu in CHINA)

Australian mild powder

Bellamy

Milk powder

Goat milk powder

Infant formula

Adult milk powder

Formula milk powder

+++++++

=======

540

1610

5600

1200

760

200

170

Baidu Search Engine Marketing (SEM)

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015

10/17/2

0150.00

200.00

400.00

600.00

800.00

1000.00

1200.00

1400.00

Baidu SEM Campaign Performance – 3 months period

CPA Spend

Baidu SEM Campaign Performance

Chinese Search Engine Optimisation

SitemapsContent optimisation

Site speedLink building

A journey of Baidu SEO – Real case!

SEO audit & fix

Baidu penalty

Penalty removed

Chinese New Year

Recap

• Chinese are on Google Australia• Baidu paid search is like AdWords• Baidu SEO is Google SEO 3 years ago

The end of the search story…

is only the beginning…

Q & A

Ophenia Liang

Ophenia@digitalcrew.com.auau.linkedin.com/in/ophenialiangWeChat ID: Ophenia