Post on 13-Apr-2017
transcript
Digital Innovation at Breast Cancer CareJo WolfeTwitter @msjowolfe
Every person affected by breast cancer, or motivated by our cause, is able to gain support and engage with us in a meaningful and tailored way through digital products and channels during their personal journey.
Digital Innovation is…The process of translating an idea or invention into a
good or service that creates value.
The market
• In 2014, UK smartphone penetration reached 70%•75% of the UK population goes online for health information
•There are over 100,000 health apps•By 2017 it’s estimated that the market will be worth $26 billion
•There are an estimated 13.1 million users of wearables in the UK
iHobo achieved free media coverage, valued at £2.3m, and had 600,000
downloads.
Be My Eyes
Breast Awareness App
Innovate with technologyWe will use digital to solve problems for our beneficiaries and supporters and co-create with our users whenever possible.
1. Establish an innovation lifecycle2. Foster a culture of innovation3. Co-create our digital innovations
IDEAStaff brainstormUser workshopsEmail/forum post
CompetitorAny member of any
team
COMPETITOR ANALYSIS
Check the market
WORKSHOPS INTERNALLY AND
EXTERNALLY
Share with Digital BoardRAPID PROTOTYPE
Simple proof of concept to demo idea
BUSINESS CASE
Form product steering group BUILD STAGE TEST & MEASURE
Beta Version
Must have the potential to evolve
The pitfalls to avoid
• Expect early ROI • Stagnant product that doesn’t change • Poor navigation• Not relevant – no one cares• It’s annoying – music, beeping, emailing,
adverts & push notifications• Not customer driven or co-created• Lack of clarity over who made it – push the
brand• Pulled from the App Store
New research by
Gartner predicts that
less than 0.01% of
consumer mobile apps will be
considered a financial success.
Options for funding
• Digital tools are expensive and have ongoing costs
• Needs ongoing funding• Trusts• Philanthropists• Corporate sponsors• Advertising• Providing an option to Donate in all
products
A big idea?
Moving Forward Course IRLWeek 1
After treatment – what next?Managing menopausal symptoms
LymphoedemaWeek 2
Fatigue and physical activityDiet and healthy eating
Week 3Signs and symptoms of a possible recurrence
Relationships and communicationWeek 4
Adjusting and adaptingGoal Setting
Meet Glynis• 67• Grandmother• Lives in Barnsley• Diagnosed with primary
breast cancer in 2015• Attended a Moving
Forward Course in October
User workshops
Understanding audiences
“I learnt so much, not just about the after effects of treatment and how to deal with them but about myself and my body… you realise that it’s not just you these changes are happening to, helping you accept that this is the ‘new normal’ and to move on…
Most of all I met a fantastic group of women who I am still in contact as we continue to support each other on the rest of our journey.”