Post on 18-May-2018
transcript
Digital Marketing and
eCommerce Roadmap
Market trends
Experience is the new
differentiator
Evolution of experience
What experience was
Language - Offer - Image
Adapting to smartphone
Adapting to tablet
Great experience, great result
Cost neutral shift:
• Reduced print by 78%
• Increased digital spend by
2.5x
Results
• Mobile traffic up 171%
• Bookings on site up 85%
• Club members up 46%
• Club revenue up 110%
Opportunity
Design for specific personas and journeys
Market trends
Experience is the new
differentiator
Connected consumers are
connected workers
How are smartphones used?
How are smartphones used?
Business
Business
Business
Business
Up to half of smartphone use could be work related
Perception of B2B customer
Likely B2B and B2C
customers
What’s next?
Google GlassGear Watch Fitbit Force
Experiences cross channels - channels provides behavioral insight
Market trends
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Predictive analytics
Surprised reaction
Mistakes were made
Turns out, the model works
Step from A/B testing to Multivariate testing to Predictive analytics
US Retail Grocery client
Predictive
Analytic
Model
Online
Loyalty
Card
In store
US Retail Grocery client
Predictive
Analytic
Model
enrichment
Online
Loyalty
Card
In store
US Retail Grocery client
Predictive
Analytic
Model
enrichment
personalized
offers
Online
Loyalty
Card
In store
Market Trends
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
Moving at Internet speed
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
Roadmap to deliver and measure experiences
Translate to roadmap
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
Evolving Platform
Business Processes
Content
MobileSocial EmailWeb
EPiServer
CMS
Evolving Platform
Business Processes
Content
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog EPiServer
Commerce
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
Mark
eting
Techno
log
y L
UM
Ascap
e
© L
UM
A P
art
ners
LLC
2013
StreamioEPiServer
Datacash
Apptus
EPiServer
EPiServer
Add-on ecosystem
Business Processes
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
Content
Evolving Platform
Business Processes
Content
MobileSocial Email KioskCustomer
CareWeb
Business Processes
Catalog
Search
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
Evolving Platform
Business Processes
Content
Profile
Mobile Email KioskWeb
Business Processes
Catalog
Search
Eco
syste
m
Analytics and
Optimization
Translation
Tax and
Shipping
Marketing
Automation
Search
Product
Information
Management
Merchandising
Tag Management
Asset
Management
Video
Paid Search and
Advertising
SocialCustomer
Care
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
analyze
Working with profiles
“Meadowlark”EPiServer
Sites
behaviors
segments
analyze
Delivery modelsE
co
syste
m
On Premise
Commercial
Clouds
Everweb
SaaS
- Search
- Profiles
- CMS
- Commerce
CDN
Load Test
Performance
Monitoring
Summary
Experience is the new
differentiator
Connected consumers are
connected workers
Insight to drive your business
Agility to move on Internet time
Thank you