Digital Marketing Guest Lecture - University of Newcastle

Post on 22-May-2015

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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

transcript

I help brands engage with the right people,

in the right way, using technology

really useful solutions built around the customer

are awesome

how to do digital well:channels & data

authentic storytellingengaging experience

creating a digital strategy takes days, weeks, usually

not months

make awesome happen: researchengage

measure

hello newcastlebetter network coverage

“furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”

Newcastle Herald, December 2010

research:define the audience better

find out where they are work out how to be useful

engage:be authentic

make it personaltell an inclusive story

measure:capture all data points

optimise & evolvewhat’s the $ result?