Digital MarketingOn a shoestring budget

Anders Rosenqvist, Building start ups, ThinkCreateMove

@AndRosenqvist // anders@karmakanonen.com

Download this Slide Deck:

bit.ly/kphAwesome

Choosing the right marketing channel

Portent.com/mkstack/

Paid Channels

Advertising where you spend dollars to gain visibility

Paid channels

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Buy impressions, clicks or visibility

Pay per click (PPC), display, sponsored stories facebook

Exposure and attention you can’t buy, but you can gain by being valuable

Earned channels

Answer questions, entertain, shock, be super usefull ect.Infographics, video, training, live Q&A, articles and guest posts.

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The stuff you fully control and own

Owned channels

Write it, record it, build it.

Your web site, Facebook page, user-generated content

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Inbound marketing is a data-driven approach that attracts individuals to your brand and converts them into lasting customers

http://thatfootballchartgirl.tumblr.com/

8 hours work

Why do we need to be there?

3,037,700 Facebook subscribers = 54,8 % penetration rate

Source: InternetWorldStats

Choose platforms

•Do we need to be there and what is our purpose?

•Remember your are only renting the space not owning the space

•Claim brandnames on the big platforms. Use Knowem.com

Source: Infomedia.dk

1. Monitor conversations in the area2. Understand the motivation for taking

part in the conversation

3. Identify how to add value4. Create content based on how we can

add value to the conversation5. Test & learn fast6. Rinse and repeat

1337 Social Media Marketing guide

Do you really need a Social Media Agency for talking to your customers ?

Video

Make a viral video

Source: www.onehourpersecond.com

To DoUse fiverr for creating awesome videos for 5$!

If you really want to burn your money, then use an agency but most of them is using fiverr anyways.

Splittest different concepts and publish videos.

Use your phone to record a video with yourself as the brand ambassador

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Out of comfort

zoneMake a 30 sec video with presenting your business

Take your phone now and make a rapid video with presenting yourself and the business

One take, do it now and upload it to youtube.

Read this video guide and save $$$ on agencies. http://j.mp/dropagencies

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Then A/B test different

pictures and text for updates to meassure what performs best.

Then A/B test different

pictures and text for updates to meassure what performs best.

Use campaign URL for picture

preview and another

campaign URL for text link

Use campaign URL for picture

preview and another

campaign URL for text link

Use Google Tag Manager for managing

marketing tool.

Use Google Tag Manager for managing

marketing tool.

Read this guide here: http://j.mp/manageme

Read this guide here: http://j.mp/manageme

Start your own journey here:http://j.mp/kphshare

https://www.flickr.com/photos/alpstedt

Anders Rosenqvist

Bit.ly/andersrosenqvist

+ 45 22 73 49 75

anders@karmakanonen.com