Digital Marketing (S.E.O)

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@mm_designers info@mm-designers.com

What is SEO?Why should you care?

Digital Marketing Nerd

What is Digital Marketing?• Search Engine Optimization

• Online Ads (PPC/CPM)

• Email Marketing

• Social Media

• Conversion Optimization

• Data Analysis

What is SEO?

• Search Engine Optimization (SEO)

• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)

Shopping

Images

SEO vs PPC

SERP a bit deeper

Search phrase in the title of the page

Result Elements

TitleURL

Description

Which do you use?

Why is Google the best?

SEO Ranking Factors

Content Code Links/Social

• No Tables

• Fast

• Semantic Code

• Hierarchical

Specific Code

• Meta Keywords

• Title

• Meta Description

Content

Content Code Links/Social

Keywords

• User terms vs marketing terms

• Often Questions

• Title a page and write to it

• EX: Keyword “Adopt a Pet”

• Where can I Adopt a Pet?

Back to Authority

• Popular/Authoritative sites are worth more

• Very difficult, any easy/paid link strategies get found out

Social is the new player

• Shares

• Likes

• Comments

• Followers

• RTs/Mentions

• Links

Authority Still Matters

A mention or a follow from an influencer will do more than a mention or a follow from me

Remember, SEO has a placeSEO SocialLinks EmailWOMOffline Ads

Questions?We’re Hiring!