THE SHAPE !OF 2012

DIGITAL TRENDS !DRIVING INVESTMENT social studio

2011WRAP UP

JAN JUL DEC

A P P L E & A N D R O I D

F A C E B O O K , Y O U T U B E A N D T W I T T E R M A K E O V E R S

T W I T T E R B R E A K S T R A F F I C R E C O R D S

S O C I A L M O V E M E N T S L E D B Y S O C I A L M E D I A

WHAT’S NEXT?

TRENDS POWERED BY !THE ART OF CONVERGENCE

M U L T I P L E P L A T F O R M S

T R U L Y I N T E G R A T E D C A M P A I G N S

M O V I N G A H E A D O F T H E C U R V E

TREND #1 1

VAST AMOUNTS OF DATA plus COMPUTATIONAL POWER

30 BILLION

235 TERABYTES

40 600

% PROJECTED

BILLION $  Source: McKinsey, Big Data, June 2011

MINE SOCIAL CONTENT

VISUALLY PUSH YOUR REPORTING METHODS

SAVE MONEY ON PROGRAM OPTIMIZATION

IMPROVE AD TARGETING

WHAT WILL YOU!DO WITH IT?

CASE STUDY

TREND #2 2

“PRIVACY IS NO LONGER !

THE SOCIAL NORM.”

MARK ZUCKERBERG

2011

3 0 B I L L I O N P I E C E S O F D A T A A R E S H A R E D O N F A C E B O O K E V E R Y M O N T H

DEC

THE

B I G R I S K F O R M A R K E T E R S T E S T I N G A G G R E S S I V E N E W S E R V I C E S

DOWN SIDE

LAWSUIT

CASE STUDY

TREND #3

A SOCIAL SCENE!POST-IPO

3

CONSUMERS HAVE INCREASINGLY HIGH EXPECTATIONS

OF THE BRANDS IN THEIR LIVES

CASE STUDY

CASE STUDY 1.  Create custom content that caters to sharing as part of your

existing campaign 2.  Create a brand profile and start using it 3.  Integrate Pinterest plug-ins (at least the Pin It) button to your

client’s site or a campaign microsite 4.  Pin other content – similar engagement style as Twitter

TREND #4

4

SMARTPHONES & TABLETS

PAYMENTS VIA MOBILE DEVICES

DIGITAL COUPONS

CUSTOMIZED OFFERS

ENTERTAINMENT

C O N S U M E R S C O N N E C T T O M U L T I - P L A T F O R M S E R V I C E S

EVERYWHERE

B R A N D S A C T M O R E L I K E M E D I A C O M P A N I E S

CASE STUDY

TREND #5 5

HTML5 IMPACTS END-USER EXPERIENCES

R E N D E R S E N E R G Y A R O U N D C U S T O M - B U I L T A P P S U N N E C E S S A R Y

D E L I V E R S A P P - L I K E E X P E R I E N C E N O M A T T E R W H E R E A C C E S S E D

L O W E R - D E V E L O P M E N T C O S T S S U P E R I O R C O N S U M E R E X P E R I E N C E

CASE STUDY

TREND #6 6

3 WORDS: SEARCH PLUS WORLD

DOES THIS REPLACE FACEBOOK?

CASE STUDY

THE SHAPE !OF 2012 6 BIG  

daniel@social-studio.com @social_studio

social studio