Post on 08-Sep-2014
description
transcript
New Tourism
Turk
ish
Smal
l Hot
els Ass
oc.
29 Ja
n 20
14
by
Köksal Abdurrahmanoğludigitally-enhanced marketer & entrepreneur
ok
New Marketing
WOM + Internet
NEWS
New
Tourism
NEWS FLASH!
Technology enables consumers with better travel alternatives causing higher expectations.
Tourism is now more difficult then ever for satisfying high demanding new travelers.
Half amillionpeople
2014 in sky
Traveling!
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In New Tourism
Travelers rely on digital for travel inspiration as well as research and booking.
Travelers are increasing their enrollment in loyalty programs impacting their likelihood to book.
Travelers comparison shop for travel, and anticipate shopping around more in the next year.
Travelers move across devices for all types of travel activities, from research to booking and check-in.
Usage of user comments and online travel videos is increasing among travelers.
MustTrends
TourismMarketing
Micro online-platforms with up-to-date local info and lifestyle content with extensive use of visuals and videos.
More personal content and friendly interaction with user recommendations and reviews.
Deep and cross-integration with multiple Social Media channels.
Full responsive across all devices and instant mobile accessibility.
Attractive local offers, unique deals and memorable experiences.
MustTrends
TourismMarketing (cont.)
Creative 360 travel campaigns with attractive incentives.
Extensive use of maps and comprehensive search.
Continous SEO & SEM and cross-integration with multiple Social Media channels.
User registrations and subscriptions for periodic newsletters and instant deals.
Instant visitor assistance via online chat.
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What's a Citation?Citations are thought to be important for ranking in Google's local search results, so the more of them you have from quality sources, the better your business is likely to rank. Submitting your business to the sites on this page is likely to improve your rankings.
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What are youselling/marketing?
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What will be the “Next Big Thing”in New Tourism?
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credits…Think Insights by Google
Digital Tourism Think Tank by YAHOO
GetListed.org
Australian Tourism Data Warehouse
The Guardian
Erik Qualman (Vimeo)
contact...Köksal Abdurrahmanoğlukoksal@istanbul.com
www.about.me/koksal
AlohaVentures.com
Istanbul.com
Adinteractive.com.tr
Cityberry.com
KadınKuaförü.com
View Presentation atwww.SlideShare.net/koksal_a