Digital Signage Luc Deconinck, General manager Barco dZine Frederik Vroman, Business Development Manager Barco dZine

Challenges and Value Proposition

Advertising DOOH

CBS Westfield, UK

Public Transport

NMBS, Belgian Railways

Corporate Signage

Volvo, Global

Retail

Flunch, France

Digital Signage Challenges

1. Guarantee system uptime, security and serviceability

2. Seamless integration to provide the best up-to-date and real-time

information

3. Use personalized, interactive messaging to engage viewers,

increase dwell time, improve targeting and measurement

1

2

3

TCO $

1. Guaranteed system uptime

High system reliability and low power consumption

Advanced remote monitoring tools

Embedded player software with NO risk for virus attacks or

hacking

Software and hardware services up to 10 years

Result: lower TCO over product lifetime

TCO $ 1

2

3

2. Seamless integration for real-time data

Time tables for public transportation

Production statistics, KPI’s, product inventory levels

Meeting Room Schedules

Live TV streaming, Internet RSS feeds

Geofencing (location based scheduling)

Result: maximize and automate the reuse

of existing relevant data in the company

1

2

3

3. Personalized, interactive messaging

Personalized = targeted content, the right message in the right context (audience, time, location)

Interactive

▫ Viewers can engage with the content using touchscreens and gestures

▫ Engage with the content using smartphones (NFC, QR codes, Wi-Fi…)

▫ Camera based interaction (audience measurement): real-time reporting of audience demographics, smart content scheduling

Result: increased dwell time and

better knowledge of the viewer profile

1

2

3

dZine Eco-system for Display Infotainment

8

Backup Server

Smart-phone Interaction

Content Layout Creation Content Distribution Content Visualisation Content Interaction

Network(LAN, WAN, Internet, ...)

Network(LAN, WAN, Internet, ...)

Camera Interaction

Touch Interaction

Hardware, DISplayer

Eco³ Performance

Hardware, DISplayer 2 Lite Mini

Hardware, DISplayer Lite 18

Hardware, DISplayer Lite 7

Page Editor

Content creation

IDS Server

Content scheduling

Web CMS Campaign Manager

Advertising

Open discussion

Questions

What are the growing areas for digital signage in your business?

Does dZine need to broaden its actual eco-system from media player + content management software with more in-house developed complementary technologies?

Target advertising & content interaction : hype or not? Who will pay for this technology?

New ideas and other suggestions

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www.facebook.com/Barco

www.youtube.com/BarcoTV

Thank you!