Post on 31-Oct-2014
description
transcript
SEMPO
Digital analytics trends
Digital Analytics Trends
Digital Analytics Maturity
LOG FILES
BASIC METRICS
REPORTS
ENTERPRISE ANALYTICS
ACTIONABLE ANALYTICS
Digital Analytics Trends• Measuring Online and Offline data together• Multi touch points – mobile, website, kiosk
Multi-Channel Analytics
• Reduces IT dependency, results in saving time and money• Page loads reduce• Future of Tags
Tag Management
• Processing rules• Data Sources• Classification
Data Processing
• Social Media marketing• Sentimental AnalysisSocial Listening
• Apps as Revenue Generators• IOS Apps
Mobile App Measurement
Digital Analytics Job Trends
Hot Job Titles: Web Analyst, Senior Web Analyst, Web Analytics Consultant
The Candidate with minimum 2- 5 years of experience in any Web analytics tools with simple HTML, JavaScript Programming and exposure to Tag Management tools are High in Demand !!
Big Shouttttttt
• The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020
• Social, Mobile and Big data are the big drivers for analytics adoption in the enterprise over the coming years• Only 30 percent of the
potential users in enterprises are using analytics tools
• Commerce Everywhere Needs Analytics Everywhere
Digital Analytics Trends – Mobile App Users Worldwide
Digital Analytics Trends – Digital Ad Spend
Digital Analytics Trends & its Application - App Measurement
• Today, Apps use Analytics to measure its performance and improve itself.
• Primarily in Entertainment & growing in other industries
The Apple App Store and Google Play have over 40 billion cumulative apps downloaded. - Forrester
Digital Analytics Trends & its Application -App Measurement – Case Study
ELearning AppQuiz Questions and
answersTime Spent playingLevelsTop 10 ScoresEngagement Tracking
(Spots personas. E.g. users who are not really learning but just spends time in the learning app!)
Digital Analytics Opportunities Trends
The most important opportunity is content as this pervades all the digital media that we are using to reach our audiences.”
Leveraging big data to generate revenue – use only 5% of data we collect - Survey respondents
Digital Analytics Trends & its Application App Measurement – HOW?
Design
Build
Digital Analytics Trends & its Application – How?(cont)
Objective Mapping
Industry, Function
Target Audience
Metrics & Dimensions
BasicContentCustom
Engagement Metrics
Gold, Silver, Bronze
Implementation
App Measurement
Library, Beacon Tools*
Analytics Tool
*iphone configuration utility, bloodhound
Any Questions? !
Anand.kalaimamani@cognizant.comImmanuelgodwin.amalraj@cognizant.com
Thank you