Professor Jamie Anderson

jamie.anderson@ams.ac.be

Twitter: @ProfJamieA

Becoming a Digital

WinnerDigital Gaga

7:47

e1 Excitement

Search Volume IndexLady Gaga V’s Madonna

2,166, 159, 868 Lady Gaga is consistently one of YouTube’s

most downloaded musical artists, averaging more than 85 million views per month!

200 Concerts$227.4 million

2.5 million people

e1 Excitement

e2 Empathy

e1 Excitement

e2 Empathy

e3 Exclusivity

23 million albums

GAGANOMICS

91 million singles

$0.99$8.39

$2.6 million(430,000)

“I can sit down with the analytics guy from Spotify, and he shows me what is trending with fans by artist, genre and country…We've never had this kind of direct relationship with an audience.”

Troy Carter

e1 Excitement

e2 Empathy

e3 Exclusivity

e4 eCommerce

4E = Digital Winners