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| Date post: | 17-Jan-2015 |
| Category: |
Marketing |
| Upload: | digitalwinners |
| View: | 147 times |
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Professor Jamie Anderson
Twitter: @ProfJamieA
Becoming a Digital
WinnerDigital Gaga
7:47
e1 Excitement
Search Volume IndexLady Gaga V’s Madonna
2,166, 159, 868 Lady Gaga is consistently one of YouTube’s
most downloaded musical artists, averaging more than 85 million views per month!
200 Concerts$227.4 million
2.5 million people
e1 Excitement
e2 Empathy
e1 Excitement
e2 Empathy
e3 Exclusivity
23 million albums
GAGANOMICS
91 million singles
$0.99$8.39
$2.6 million(430,000)
“I can sit down with the analytics guy from Spotify, and he shows me what is trending with fans by artist, genre and country…We've never had this kind of direct relationship with an audience.”
Troy Carter
e1 Excitement
e2 Empathy
e3 Exclusivity
e4 eCommerce
4E = Digital Winners
