Digital Winners 2014: David Holecek, Volvo Car

Post on 14-Jun-2015

266 views 0 download

Tags:

description

Digital Winners 2014: David Holecek, Volvo Car This presentation was part of the session "Internet of Things"

transcript

Volvo and the Connected Car

David Holecek

Director Connected Products and Services

Volvo Car Group

October 2014

1

2

3

…from 1927… …until today

A lot has happened...

4

Importance of Connectivity

In-vehicle technology top selling point

for 39% of car buyers Dec 2013

(vs. power & speed top priority to 14%)

“It’s gone past cool,” said John Waraniak,

vice president of technology for the

Specialty Equipment Market Association,

an auto industry trade group.

“It’s a reason to buy.”

5

Importance of Connectivity

But... What is a ’connected car’?

Full-worthy citizen of the networked society

8

Value

differentiation

Functional Connectivity layers Digital

eco-system integration

Your digital remote

Connecting devices in

the car

In-dash apps Native and web apps

running in the car

Volvo On Call app

My Volvo website

Car-to-car

Car-to-infrastructure

Car-to-dealer

3rd party integration

Smartphone connected

to the car (e.g. Bluetooth

or Apple CarPlay)

WiFi connection for all

your devices

Car to infrastructure

THE Connected Volvo

Car to car

Car to service

Connected

Vehicle

Cloud

10

everything we do starts with people

11

Drive Time Making the

most of my journey

Connected Life The car as a part of my life

Big Data Leveraging the

car in connected society

Big data

Our Strategy with the connected car

Making life more enjoyable… saving time… with new customer benefits.

12

TuneIn

Rdio

Stitcher

Pandora

iHeartRadio Wikipedia

Send

to car

Park & pay Glympse

Weather

Yelp

Local

search

WiFi hotspot Bluetooth handsfree

and music streaming

Integrated rooftop

3G/4G antenna

Driver display Center display

Voice control

Text to speech

Connected

service booking

Sensus Navigation

Smartphone app - climatisation

- check status

- lock / unlock

- car locator

- driver’s journal

- send to car

- roadside assistance

Concierge

services

Storytel

Find fuel

Sensus Connect

All Volvos, globally – available now!

Best Infotainment system 2014

15

The all-new Volvo XC90

16

17

There is more to come with additional benefits Drive Time Making the most of my journey Add convenience to my life Maximize connected society

...and these are our future customers!

Thank you!

19