Digital MindsetKnow Me Like Me Follow Me

Thomas Power

Chairman Ecademythomas.power@ecademy.com

Twitter @thomaspower

The Internet is Open, Random and Supportive (ORS)

- Social

Corporations are Closed, Selective and Controlling (CSC)

- Transactional

ORS requires A Digital Mindset

So what colour are you?

“The ultimate goal of the Web is to support and

improve our existence in the world… we develop trust across

the miles and trust around the corner”

Sir Timothy John "Tim" Berners-Lee-

credited with creating the world-wide web in 1989.

The FaceBook GenerationHave Gone Social

“Social means - ask my friends”

TJ – aged 13 –300 in network

Ross – aged 16 600 in network

Hannah – aged 181500 in network

Show me the money CEOs want transactions

Transactions go Social thusCorporations must go Social

Social …media – sharing knowledge

Social …Networking – Sharing conversations

CEOs are not (yet) Social

CEOs rarely tweetCEOs rarely blog

CEOs rarely have an online profileCEOs rarely update status

CEOs rarely indicate locationCEOs rarely have a following

Why CEOs should Go Social

CEO has something valuable and distinctive to say

CEO is prepared to debate complex and controversial issues

There is an audience who will over time tune into the CEOs message

Nothing’s going to happen until the CEO leads

Followers won’t believe CEOs who outsource Social

“I’d like my life back”

Steve Jobs – a Leader who created a Following

A Following takes time

Barak Obama believed in…

And he created a 4m following

What did they believe in?

The Big Society

David Cameron on Twitter

This unofficial Twitter is now shutting down, at the reasonable & very polite request of Tory HQ. Please follow @conservatives for updates.

This world is about people first

and transactions second

Facebook traffic has overtaken Google in the USA because there is more engagement

“Followers believe in dreams”

Every individual and Corporation requires a Digital Mindset

Social attracts Transactions

what’s your Social Strategy?

Trends affect Tactics

Social – FB, Twitter, Youtube, DailyBooth, Paperli

Real Time –Twitter, BBM, Seesmic, Tweetdeck, Buzzfeed, Friendfeed

Location – FourSquare, Gowalla, Loopt, Tumblr

Urban – Apps mainly from City entrepreneurs

Mobile – Friends, Android, iPhone, Cloud

Instant Deals – Groupon, Yipit, Totsy

Transaction Sharing - Blippy, Swipely

Patterns affect Plans

Social and Instant

Open Random Supportive

Notice and Share (M6S, Paperli, Flipboard, Tumblr)

Learn by watch and try

Reputation Led (Klout, PeerIndex, Venyo)

Facebook Connect and Twitter Login highly significant (Huffington Post)

Carry and share friends – Facebook, Twitter, Gmail

Vertical sites growing i.e. travel airbnb, hipmunk, topguest

Web of Pages becoming a Web of Streams (intelligent filtering readily available)

Every individual, institution and corporation needs a Social Strategy.

Who’s going to teach them?

YOU

Digital MindsetKnow Me Like Me Follow Me

Thomas Power

Chairman Ecademythomas.power@ecademy.com

Twitter @thomaspower