Post on 23-Jan-2015
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UTStarcom Proposed Solution for MSO
Market Driven Competition
• Growing base of DTH players- More than 2 crore 50 lakh subscribers– Leading players: Dish TV, Tata Sky, Digital TV, – Videocon D2H, Sun Direct
• Telecom Operators offering video based services
• Mobile is emerging as an option due to launch of 3G / BWA services– Mass adoption of smart-phones and rich
content/ information being made easily available
The Challenges for Cable Operators
• Revenues not increasing – market size shrinking• HFC is good for current analog transmission but
not future-proof to handle advanced services and technologies
• Push from government to achieve complete digital TV viewing by 2013– Will happen in four phases: Metros, tier I, II and III
cities
• Customers are demanding more and looking for a change– Expects interactive on demand services
Cable transmission in India is predominantly analog & limited to provisioning of broadcast TV channels only
Analog Picture- The current status
Head end/ MSO
Stream from satellite
The backbone of infrastructure- existing FIBER
Push from government to upgrade analog to digital
Plain vanilla layout of broadcast
It is time to change
• Bridging the digital divide– Filling the gap between people with very limited
or no effective access to digital and information technology
• Push from government to achieve complete digital TV viewing by 2013– Will happen in four phases: Metros, tier I, II and
III cities
• High demand for digital picture and audio quality– Offer more and beyond DTH offerings and
provide new age interactive tele-viewing services to customers
• Time to provide Triple Play services-data, voice and video to increase the ARPU
UTStarcom- Bringing Differentiation
• Global leaders partnering with Bharti Airtel, Sri Lanka Telecom, BSNL, MTNL in offering Interactive Video Services and Broadband solutions
• Undisputed leaders with maximum market share
• 5 out of 7 interactive video services and Broadband solutions contracts in India are with UTStarcom
• Offers easy to ‘deploy and maintain’ set-up– Easy to adopt and implement within the existing cable
module
• UTStarcom is working with the state of Goa and LCO in Mumbai & Delhi for deploying the network
UTStarcom Solution
Head end/ MSO
Stream from satellite
The backbone- Fiber
Interactive video servicesHospitality and Healthcare
Surveillance Solutions Video on Demand
Games on DemandDigital Signage
Offerings beyond digitalization
OLT
GEPON set-up: Bringing
interactivity
What does UTStarcom offers
IP backbone
PSTN
PS
LAN
Wi-Fi
RF TV
IP TV
Media Streaming
Center
CATV
1550nm
PBX
PAS
POTS
ONU
BBS 1000(OLT)
Solution of Enabling Data/ Voice/ Video(HDTV capability) for Providing Revenue Stream for Service Providers
Technology Development Roadmap to Maintain Differentiation and Leadership
Continues Cost Reduction Strategy
Phone, voice mail, conference, instant message, E-mail, newsgroups, video mail, video phone and video conference, Audio (music) , Video (movies), Games, Shopping, News, Travel, Education, Computer, “Microsoft Office” level applications, Other at Work/Home/School applications
GEPON
Why GEPON A Key to Success?
• Simplifies migration to new revenue generating services
• Cost effective service deployment– Simplified network architecture, eliminating
legacy protocols • End-to-end IP with no protocol conversion• Provides seamless integration with Ethernet
switch/router infrastructure
• Ideal access for Triple Play (IPTV) services and solutions
• Proven deployment success and easy to upgrade
• Ready for easy migration to NGN technology
What it Offers- Interactivity
• Video on demand• High definition and live TV content
on demand• Time Shift TV- Ability to pause,
rewind and fast forward• Language personalizing• Community TV• Information Services• Surveillance solutions • Daily promotions/ advertising/
events on display• Gaming platform• Other customized offerings
Video on Demand- Interactive Video Services
• On demand and high definition content– Enables customer to watch
preferred content on high definition mode at its convenience with full control on what to play and watch
– Provides full parental control; language preference
• Live TV– Viewers to enjoy real time TV
programs of channels and movies their choice with the remote control
CAPEX Model VS Hosted model for Interactive Video Services
• Capex Model - Amount spent to acquire or upgrade productive
assets (such as buildings, machinery and equipment, vehicles) to increase the capacity or efficiency of a firm for more than one accounting period
• Hosted Model – A business goal which seeks to reduce inefficiencies
and increase quality. Hosted Model is an arrangement in which a company outsources some or all of functions to a service provider
CAPEX Model VS Hosted model
Buying space
Work force to maintain it
Heavy investment
Too much to handle
CAPEXModel
CAPEX Model VS Hosted model
Offering by UTStarcomMore profit; Complete peace of mind
Hosted Model
There is still to offer…
Shopping With Your Remote
• Customers can shop favorite items from their living rooms • Safety on priority- No need to share credit card details
Surveillance Facilities to Offer
Simultaneously select multiple scenes for viewing/ security
Simultaneous Play, Fast-forward, Rewind, Pause the videos
Real time monitoring
Offering pop-up alarms in case of emergency
Make public announcements to inform mass audience
Electronic maps providing interface to GIS/GPS system
注意,有报警信号!
Multiple scenes to view for security
Pop up alarms
Electronic maps
Solutions for Hospitality and Healthcare- Another Dimension
• Provide interactive maps and travel video portal
• Time Shift TV• TV on Demand: On demand
Infotainment • Streaming high definition
content• On Screen Messages and
bills/invoices• Offer online shopping• Targeted advertisements /
promotions
Interactive Maps & Travel Video Portal
Forts
Beaches
Temple / Church
Local Markets
Restaurants
Casino
Places of Local Interest
Offer interactive information about places to visit, how to reach out and
when; delighting customers
Digital Signage to Offer
• Content can be exchanged more easily along with animations
• The signs can adapt to the context and audience
• Brings in interactivity
• Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates
Gaming Platform to Offer
• Provides new entertainment option• Customers can play live games with others online• Maximizes the revenue• Adds value to the services being offered and creates differentiation
• Become end-to-end solution provider• Better performance/price ratio
– Lower price in comparing to the analog system• Designed for mid to large - scale deployment
– From 200 to millions of cameras• Carrier-class reliability• Single-layer or multilayer hierarchy architecture• Intelligent searching with GPS/GIS applications• Full support of MPEG-2/4 and H.264 & HD ready• Linear expansion by introducing new blade servers• 2x/4x/8x/16x fast forward and rewind for both playback and real-time
video• All IP-based architecture• Seamless migration /coexist from/with traditional analog network• Provide both IPTV and IP-surveillance service on same platform
Product Overview – Value PropositionReal Value Proposition- Win-Win For All
A World of BetterEntertainment
Thank You!