Opening up – how the UN Development Programme is going digital

#EPart13|@svbroc

Everyone can provide contentReal-time Global reachInteractive Easy access

#EPart13|@svbroc

#EPart13|@svbroc

“What happens if the public doesn’t understand what UNDP does?

The public puts pressure on their government to spend money elsewhere.”

—Pal Bekken, Norwegian Mission

#EPart13|@svbroc

1 Raising awareness & advocating UNDP issues

among the global public

#EPart13|@svbroc

Explain multilateral developmentIncrease donor visibilityShow impact achievedShow human side of development Testimonials from “beneficiaries”Mobilize supporters

#EPart13|@svbroc

Our combined corporate networks have over 840.000 community members

#EPart13|@svbroc

@svbroc #EPart13|@svbroc

#EPart13|@svbroc

Linkedin: 65,000 followers38 % are in Senior or Director level positions

29% are in Government or Non-Profit Sector

Best practice example for Non-Profit Pages (LinkedIN for Good)

@svbroc #EPart13|@svbroc

YouTube: Most popular videosApril 2013

141,000 views & 358,000 minutes of UNDP videos watched in April & May 2013!

#EPart13|@svbroc

Integrated advocacy campaigns

#EPart13|@svbroc

High-level partnerships

#EPart13|@svbroc

Global Crowdsourcing

#eparticipation |@svbroc

#MDGMomentum Campaign

15.164 contributors Generated 35.000 tweets reaching 57 million unique Twitter accounts 120 photos were viewed 5,624 times!

#eparticipation |@svbroc

#eparticipation |@svbroc

undp.org/getinvolved

#EPart13|@svbroc

2 Mainstreaming Social Media

Interactive events

#EPart13|@svbroc

Chats with @HelenClarkUNDP

#EPart13|@svbroc

Blogging on Our Perspective

#EPart13|@svbroc

Micro-bloggingUNDP’s Senior Management:@helenclarkundp @Rgrynspan@csultanoglu @heraldomunoz @jryanUNDP@olavkjorven@sigridkaag@simabahous

#EPart13|@svbroc

Direct Engagement from Staff

#EPart13|@svbroc

Engagement with Journalists

@svbroc #EPart13|@svbroc

@svbroc

Real-time updates from project managers

#EPart13|@svbroc

Opening up – how the UN Development Programme is going digital

#EPart13|@svbroc