Post on 12-Jan-2015
description
transcript
Direct Mailresearch
• Countries
• Statistics
• Companies (by country)
• Value proposition
• Price (if available)
• Contact (if available)
• Cameo
Agenda
Marketing Research Fact Sheet(October 2008)
I’m Geert!
CanadaUSAAustraliaGermany
Power Distance
Individualism Uncertainty Avoidance
Masculinity Long Term Orientation
Let’s jump inand see
72% of Canadianslook forward to what’s in the mail box
41% are more likely to read mail
if they have seen the same concept on TVor heard about it in another medium
67% of Canadiansagree mail is the preferred way to receiveadvertising information
(vs 18% email, 1% telephone)
18.1 billion pieces of DM sent out (2007)
*181 billion in the USA*12 billion in Australia*50 billion in Germany *rough conversion approximation by population
$1.696 million in expenditures compared to 2005 (9.6% increase)
84% of Canadiansspend some sort of time attending to DM each day
So… who are the
MAJOR players?
Services Provided
Full service(in house?)
Outsourced DIY
• Addressed & unaddressed
• National & international mailings
• Consumer & business addresses
• Cleansing & refinement (addresses)
Value Propositions
• “acquisition mail”
• “competition mail”
• “impact mail”
• “clean mail”
• “sensory mail”
Extras (varies)*
* Australia Post
• Canada Post
• Five main sets of data
• $1625 to $8625 per year
Postal Code Data
CanadaPost – PricingPostcardStandard
OversizedPostcard
Flat flyer Tri-fold Brochure
Bi-foldBrochure
Addressed(per piece with
postage)0.69 0.90 1.00
Unaddressed(with postage
+$0.01 forbusinesses)
0.37 0.46 0.61
Ship Only (per piece) 0.22 0.29 0.29 0.34 0.34
Ship Only (ship cost) 75.00 75.00 75.00 75.00 75.00
Method of contact
Phone or email
Phone
Online Form
Could attempt to contact Customer service
Callcredit Information Group
CAMEO International – 30+ countries
Endof presentation