Date post: | 19-Nov-2014 |
Category: |
Business |
Upload: | pitney-bowes |
View: | 920 times |
Download: | 1 times |
of people who received direct mail made a purchase or respondedSource: Exact Target
Add color and personalization using inline digital color print and save
Increase results by linking the physical to the digital by adding codes
Get big savings on postage - up to
using automation presort
Control the timing and track delivery of mailpieces
of consumers pay more attention to the information they receive. Ensure content and personalization accuracy with high integrity solutions. Source: Epsilon Channel Preference for Mobile and Non-Mobile
Direct Mail tops all other media for delivering the highest ROI for B2C marketing...Source: Target marketing
Improve response rate by making mail more colorful, interactive and engaging
increase in response rates when print is combined with web, email and mobile Source: InfoTrends; Understanding Vertical Markets: Enterprise Communication Requirements
are more likely to open a mail piece with color text and graphics on the front before opening pieces with no headline or graphic Source: Leflein Associates Mail Openability Study
Today direct mail is more complex. Here are some tips to help you lower the cost per thousand while delivering a higher ROI for your clients.
post
age
cost
s
65%
+
MAGNIFY GLASS
of consumersprefer direct mailSource: Epsilon Channel Preference for Mobile and Non-Mobile73%
Direct mail delivers higher response rate than email Source: Interquest Digital Direct Mail Printing in North America
30x
69%
45%=
Businesses today agree direct mail remains a powerful channel for customer acquisition and retention.
$$$
20%
51%
Direct Mail Delivers Resultswww.pb.com/directmailsolutions
For more information, visit www.pb.com/directmailsolutions
31%For acquisition
38%For retention
SOLD
$$$
2 please