Legal Considerations for Direct Marketers

Presented by Lindsey Fair

http://www.adstandards.ca/en/PSA/site/

Use the Ad Standards PreClearance

Sex, Drugs and Rock & Roll + Children… the CMA, the DMA and Ad Standards all have something to say about that.

There’s Guidelines, then there’s the LAW…

TMI = PIPEDA

There’s Guidelines, then there’s the LAW…

Bait & Switch

http://youtu.be/r8hP9-qnAxk