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Print• Display• Recruitment• Source• Essential Guides: - Database Marketing - Email Marketing - E-commerce - Search Marketing• Proprietary Surveys• Licensing and Reprints• Custom Publishing
DigitalAd units• Run-of-Site• Interactive / Rich Media • VideoNewsletters• Daily Insider• Customer Intelligence• Email Weekly• Digital InsiderSponsorship• Sector• iPad• Mobile• Job Postings• Key Word• Digital Edition Buyers’ Guide • Enhanced listings
Lead Generation• Sponsored Promotion• Hot List of the Day• Whitepaper of the Day• Telemarketing
Events• Roundtables• John Caples International Awards
Lead Generating Events• Virtual Events• Webcasts
DIRECT MARKETING NEWS: MISSION STATEMENT
THE go-to source across the direct and digital marketingspectrum • Make sense of all options open to integrated marketers
• Provide audience with information they need to improve their business
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
71%
23%6%Agencies
Client-sidemarketers
Suppliers
(Retailers & Publishers: In-store/Online Merchants, Catalogers, Wholesalers, Mail Order Companies/Media)
51%Senior-most marketer
29%Marketing managerand above
20%
(CMO, SVP Marketing,Corporate and General
Management Executives)
Creative, operational,technical and educationmanagers
READERSHIP — TYPE OF BUSINESS TITLES
• 100% year-one direct request
• 100% qualified (BPA audited)
• 71% client side marketers
• 51% C-suite / senior-most marketing titles
• Analytically-minded marketers responsible for connecting with customers
• Hungry for insightful information across a range of topics
• Seek measurable marketing strategies
October 2011 | www.dmnews.com
MAIN FEATUREMedia: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34
VERTICAL
The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46
+PLUS
Getting creative in BrazilAgency .................................... p6 Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12
Madden game kicks off Chevy giveaway, p14
BATTLE OF THE BRANDSThe cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43
THE WORKSharpie drawson creativity of its fans p59
SPOTLIGHT
Game changer
p28GameStop CMO Mike Hogan
fi nds winning strategy in customer loyalty program
As its sales sink, Pepsi is taking off the gloves
01_Cover_v4.indd 1
9/16/11 4:20:57 PM
Direct Marketing News: Core Reader
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
2012 Editorial Calendar
Main Feature Vertical Plug-ins Special Feature Supplement
JanuaryInteractive Marketing
Non-profit Social Marketing Buyers’ Guide
February Email Marketing InsurancePromotion Marketing
Themed Issue: Targeting
March B-to-B Marketing Financial Services DRTV
AprilDatabase Marketing
MulticulturalAudience Develop-
ment MarketingThemed Issue: M-Commerce
Essential Guide toDatabase Marketing
May Mobile Marketing Government B-to-B Marketing
June E-Commerce Health and Wellness Search Marketing
Themed Issue: E-commerce
Agency Business
Report
July Search marketing EducationAnalytics &
MeasurementEssential Guide to Search Marketing
August DRTV Teens Lead Generation
SeptemberPrinting & Production
Travel & Tourism Database/CRMThemed Issue:
Behavioral Targeting
OctoberIntegrated Marketing
Automotive Loyalty MarketingThemed Issue:
Social/Local/MobileEssential Guide to Email Marketing
November Lead GenerationConsumer
Packaged GoodsPrinting & Production
40 Under 40
December Loyalty/CRM Seniors Email Marketing
Caples Awards
Digital Marketing All Stars
Ad due dates are the 10th of the month prior
October 2011 | www.dmnews.com
MAIN FEATURE
Media: shaken, stirredThe mix of media options and consumers who are everywhere — and yet, nowhere for very long — has required brands to serve up fresh integrated marketing approachesPAGE 34
VERTICAL
The Boomer bountyE-marketers are fi nding the latest generation of retirees, especially female Boomers, not only a socially vibrant but also a digitally engaged, highly responsive demographicPAGE 46
+PLUS
Getting creative in BrazilAgency .................................... p6
Yahoo: post-CEO sacking The Lowdown ....................... p8 Netfl ix fl op fi res up rivals Database & CRM ................p12
Madden game kicks off Chevy giveaway, p14
BATTLE OF THE BRANDS
The cola warhorsesOne of the most storied duels in the history of marketing, Coke and Pepsi are still at it, turning to social to chase younger consumersPAGE 43
THE WORKSharpie drawson creativity of its fans p59
SPOTLIGHT
Game changer
p28GameStop CMO Mike Hogan
fi nds winning strategy in customer loyalty program
As its sales sink, Pepsi is taking off the gloves
01_Cover_v4.indd 1 9/16/11 4:20:57 PM
*All Essential Guides, and our Oct issue will have bonus distribution at DMA Annual 2012
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
2012 Advertising Rates
Sponsored Promotion
Whitepaper of the Day
Hot List of the Day
Telemarketing
Deployment Rate
$5,680 $2,700 $2,150 Upon Request
CPL $50 $50-$150
lead generation events
Display *Includes digital and iPad editions
Frequency Full Half Quarter
1x $8,880 $6,215 $3,555
3x $8,440 $5,905 $3,375
6x $7,995 $5,595 $3,195
12x $7,550 $5,280 $3,025
20% premium added to back cover position | 15% premium added to inside front and back cover positions | 10% premium added to all guaranteed run-of-book positions
Careers
Frequency
Full (includes 4 online job postings)
Half(includes 3 online job postings)
Quarter(includes 2 online job postings)
Eighth(includes 1 online job posting)
1x $6,215 $4,350 $2,490 $1,245
3x $5,905 $4,130 $2,365 $1,180
6x $5,280 $3,700 $2,115 $1,055
12x $4,970 $3,480 $1,990 $1,000
Source
Frequency 2 columns x 4" 2 columns x 3" 2 columns x 2" 2 columns x 1" 4 columns x 4" 4 columns x 3" 4 columns x 2" 4 columns x 1"
1x $580 $560 $545 $530 $1,155 $1,125 $1,090 $1,060
3x $545 $535 $520 $505 $1,100 $1,065 $1,040 $1,010
6x $490 $480 $460 $450 $975 $955 $925 $905
12x $460 $445 $435 $425 $925 $890 $870 $850
lead generating events
RoundtableJohn Caples International Awards
Sponsor $21,830 $5,790
Partner N/A $14,325
Virtual Event
Keynote $12,500
Session $9,400
Booth $4,150
Webcast
Case Study $22,500
Collaborative $20,000
Partner $17,500
*All rates are net
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
2012 Advertising Rates (cont’d)
Display
FrequencyLeaderboard(728x90)
Navigation Bar (980x30)
IMU(300x250)
Slim IMU(300x100)
1 month $2,975 $2,755 $2,425 $1,765
3 months $2,855 $2,645 $2,325 $1,690
6 months $2,740 $2,535 $2,230 $1,620
12 months $2,505 $2,315 $2,040 $1,485
CPM $100
Newsletters
FrequencyDirect Daily(728X90, txt link & logo)
Customer Intelligence (728X90, txt link & logo)
Digital Insider(728X90, txt link & logo)
Email Weekly (728X90, txt link & logo)
1 week $5,000 $2,150 $2,150 $2,150
2 weeks $4,750 $2,040 $2,040 $2,040
3 weeks $4,500 $1,935 $1,935 $1,935
4 weeks $4,250 $1,830 $1,830 $1,830
*Direct Daily deploys 5x a week, other newsletters deploy 1x a week
Buyers’ Guide Enhanced Listings
Option A Option B Option C
Annual Rate $1,260 $1,075 $860
Dmnewsjobs.com
FrequencyLeaderboard(728x90)
IMU(300x250)
Slim IMU(300x100)
Navigation Bar (980x30)
1 month $1,210 $970 $725 $1,090
3 months $1,160 $930 $695 $1,045
6 months $1,115 $890 $670 $1,005
12 months $1,020 $815 $610 $920
Job Postings
30-day $285
60-day $485
Sponsorships
FrequencySector (728x90, 300x250 & 300x100)
Digital Edition(728x90)
iPad(320x50, 728x90 & 360x90)
Keyword(728x90)
Mobile(216x36)
1 month $6,870 $2,500 $1,500 $1,500 $550
3 months $6,310 $2,375 $1,425 $1,425 $525
6 months $5,740 $2,250 $1,350 $1,350 $495
12 months $5,225 $2,125 $1,275 $1,275 $470
digital
*All rates are net
Interactive/Rich Media
Frequency Prestitial(640x480)
Page Peel (see specs)
Pushdown(980x418)
Skin(see specs)
1 day $1,500 $1,250 $1,000 $5,000
3 days $1,425 $1,190 $950 $4,500
6 days $1,350 $1,125 $900 $4,000
12 days $1,275 $1,060 $850 $3,500
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Obtain the most targeted, integrated marketing candidates with Direct Marketing News Careers
solutions, both online and in print. Active and passive job seekers are arriving at dmnewsjobs.com
for the latest career information, people moves and the hottest job offerings. Direct Marketing
News provides the industry with a marketplace of jobs for marketing professionals across all levels
and sectors. Position your vacancy with the one brand sure to deliver!
Direct Marketing News Careers solutions include:
Monthly Edition Careers Section • Job Site Postings • Job Site Advertising • Job Postings in Direct Daily
Direct Marketing News Careers
Contact: Juwita Chavez | Tel: (646) 638-6176 | Email: Juwita.Chavez@dmnews.comDeadline: 8th of the month priorOn the Web at www.dmnews.com
52 | December 2011 | www.dmnews.com
Careers
EXPERTADVICE
www.dmnews.com | December 2011 | 53
For an entrepreneur, company founder or Ceo, the ability to attract and hire stellar employees defines the poten-tial of your success. When I reviewed our biggest mistakes as a fast-growing startup, they seemed to be almost entirely centered around bad hiring decisions and investing in bad hires for too long. I used to interview people for functional competence and ability, basing decisions on prior accomplishments with an over-emphasis on past successes. My process today is very different.
people who have had successes in the past doing the same job are in many cases less likely to continue to score additional successes. However, those individuals with a demonstrated pattern of success who are trying something different have the potential to be great. people innately need new challenges.
an employee recently told me, “I have a great eye for spotting all-stars,” referencing a colleague with a deep and complete résumé of successful experiences and accomplishments. My reply to him: “Finding people who have already done something is easy. Spot-ting people who are about to do something huge — that is the talent required to encourage greatness.”
When I look for new people to join our mission, I focus on their core values and belief systems. We look for individuals who are deeply passionate about their work and careers. We also recruit people with a strong sense of self-awareness and commitment to personal improvement. If you’re aware of your strengths and weaknesses, then a commitment to improvement and passion are the paths to achieve anything. n
Seth Besmertnik, cofounder and CEO, Conductor
Don’t place too much emphasis on prospects’ past successes
George Hu was promoted to COO of Salesforce.com, a newly-created position. He previously served as EVP of platform, marketing and operations. Hu will be respon-sible for all shared operational functions.
Virginia Rometty was promoted to president and CEO of IBM Corp. She will retain her post as SVP and group executive for sales, marketing and strategy at the company until the appointment takes effect on Jan. 1.
Simon Fleming-Wood was appointed the first CMO of Pandora. Previously, he was VP of marketing at Cisco Systems’ Consumer Products business, which includes the Linksys and Flip Video brands.
Mike McKay was appointed partner and chief creative officer of Eleven. His past positions include executive creative director at BBDO San Francisco and creative chief of Saatchi & Saatchi Los Angeles.
Looking for a fulfilling, long–term relationship with someone who…
* Enjoys travel* Is an excellent communicator* Loves to spend time on the phone* Doesn’t miss the details* Is a great planner* Inspires commitment* Takes an interest in others* Is hard-working and honest
Only the truly qualified should apply…
No phone calls please.
I-Behavior is a KBM Group Company, and part of the WPP organization.
www.i-behavior.com
If you meet the criteria, we’d love to speak with you about positions on our Business Development and Account Management teams.
Send a resume and cover letter to:resumes@i-behavior.com
Fulfillment / Marketing Services Sales: Fully Integrated Printing & Relationship Marketing, Financial Services, or Healthcare Verticals a +. Base + Commission into 6 Figures.
Direct Mail / Commercial Print: Full Service Print Communications Co. Heatset Web, Sheetfed & Variable Data Capabilities. Base To $100 K + Commission. NYC / Tri-State Base.
Advertising / Direct Mail Sales: High End Market. Integrated Solutions Calling on Agencies, etc. Insurance, Banking, Technology Verticals. Cre-ative Sell, Market Strategy, Business Development. Exp. in an Agency A +. Leader in Industry. NYC/Tri-State. Base to $120 K + Commissions.
Direct Mail Production Sales: Wide Variety of Services and Products. Custom Produced on Web, Sheetfed, Digital & Jet Presses. From Non-Profit
to Corp. Materials. To $100 K Base Salary + Commission.
Insert Media Sales: NYC / Tri-State Based. Strong New Business Sales Exp. Required with a Solid Rolodex. To 6 Figure Base Salary + Incentives. Leader in Industry.
Direct Mail / Commercial Print Sales: Maryland Base. Full Color Web / Sheet Fed Capabilities. Salary + Commission into 6 Figures.
Direct Mail Production Solutions Sales: To $100 K + Comm.A Premier Provider of End-to-End Services. Must be Strong in Mailing Services and Lettershop Sales.
NYC / Tri-State. Fulfillment - Sales: Leading Marketing Services Co., Total Solutions. Strong Fulfillment, Direct Mail, Direct Mktg. Sales Exp.To $120 K + Comm. into 6 figures. NYC / NJ / CT / Tri-State Base.
Specialists since 1980 in the recruitment of Marketing Professionals
nationwide.
• Market Research
• Database Marketing
• Web/Marketing Analytics
• Marketing Management
212-545-8511 rita@analyticrecruiting.com
Director, Direct MarketingDirector, Web MarketingCustomer Acquisition ManagerEmail Marketing ManagerEuropean based international direct marketer of Mens, Womens and Childrens clothing will be establishing a US marketing presence in Boston. Our firm has been engaged to assist this “eco friendly” marketer to find these four key positions reporting to the Head of US Marketing. Contact Ken directly to be considered for one of these outstanding opportunities or visit our website for further details.
Contact Ken Malek (kenmalek@aol.com)215-579-2070 or fax 215-860-3498
• • •
Director, Direct Marketing/Advertising Directs Circulation Department of this $2.0 billion B2B direct marketer. Responsibilities include monitoring customer acquisition strategy and house file development, performance and execution. Oversees customer and prospect database development and procedures. Oversees and manages capital and operating budgets. Directs the strategy and execution of online advertising, email and direct mail campaigns. Analyzes business trends, catalog performance, customer files and product sales. Provide analysis and data support for other depart-ments including Customer Service, Merchandising, Creative and Opera-tions. Works with and negotiates contracts with list brokers and sources such as D&B, Infogroup and Experian. Responsible for address hygiene and accuracy of the Customer file. Salary commensurate with experience. Location one hour Northwest of Chicago. Oustanding benefits and culture.
List Processing Mgr/Dir Philadelphia based alternative electric co. seeks a talented and ambitious list management professional to lead all list pro-cessing functions. Responsibilities include managing the relationship with the co’s external list processing vendor initiating (RFPs) to source a new vendor if needed. The position will lead the list development and targeting to enable profitable acquisition marketing campaigns across channels in-cluding Telemarketing, Direct Mail and Direct Sales, set analytical priorities for compiling results data that will enable refined targeting for each sub-sequent campaign, and possess a working knowledge of analytical models and tools to possibly run some analysis independently. Outstanding work culture and competitive salary.
Contact Joe Dascola (jdascola@tampabay.rr.com)813-879-9676 or fax 215-860-3498
• • •VISIT OUR WEBSITE REGULARLY | WWW.KENMALEK.COM
KEN MALEK ASSOCIATES, INC. | BOX 383 YARDLEY, PA. 19067 (215) 579-2070
ROBLOR & ASSOCIATES, INC. We Recruit & Place Sales and Sales Management & Account Management
Professionals For Direct Marketing Service Providers Nationwide - Since 1994
Contact, in Confidence: Bob Nightingale, CPC roblorinc@verizon.net315-258-8202 or fax 315-258-8313 Web Site: www.roblorinc.com
Integrate your multiple products, online events, newsletters and one-off orders in a consolidated database for
Access your database 24/7 for customer snapshots,
Depend innovative technical support. Our only business since 1986.
Explore the possibilities to build your brand with a
Contact Jane Giles at 845-267-3006 or J_Giles@cambeywest.com 120 North Route 9W, Congers NY 10920-1729 www.cambeywest.com
And, of course, dependable services for B2B and consumer periodicals – paid/controlled, print/electronic, ABC/BPA-audited.
Full Service Subscription
• • • •
Integrated Product DatabasesGatekeeping for Premium ContentEnewsletter ManagementSingle Copy Sales
pg53_Cambey&West_RESIZED.pdf 11/15/11 12:01:47 PM
Direct Marketing Executive
Leading consumer products company currently seeking a Direct Marketing Executive to join its existing direct
marketing staff. Successful candidate will possess proven experience in all facets of DRTV, including inbound telemarketing, media buying, commercial
production, Internet marketing and up sell development. Salary based on experience and qualifications.
E-mail resume in confidence to hrglsl@hotmail.com.
Contact information: Kerry Niessing, Account Executive646.638.6172 | kerry.niessing@haymarketmedia.com
Direct Marketing News Online Directory
Option A:100 word description, Logo, full contact information,
2 corporate asset downloads, Video, Social Media Links,
Editorial Links, Featured Listing on HomePage, Featured
listing channel page, featured in one week Direct Daily,
Featured as “Company of the Week” on our homepage
Option B:75 word description, Logo, Full contact info, 1 corporate
asset download, Social Media Links, Editorial Links,
featured listing on channel page, featured 1X in each of
our 3 specialized opt-in newsletters
Option C:25 word description, logo, full contact information, social
media links, editorial links, featured 1X in each of our 3
specialized opt-in newsletters
Main categories include: Agencies & Creative Services, Data Management &
Analytics, Digital Marketing, E-Commerce, Insert Media,
List Services, Marketing Services, Media, Printing, Mail
& Fulfillment, Research & Strategy
Be one click away from buying decisions of the thousands of marketing
professionals turning to the Direct Marketing News Online Directory every
day. With over 150 categories, stand out in the areas that best define your
capabilities and drive leads to your company.
3 Options Available!
Buyers’ Guide Enhanced Listings
Option A Option B Option C
Annual Rate $1,260 $1,075 $860
Contact information: Natalie Morales, License & Reprints646-638-6011 | Natalie.Morales@Haymarketmedia.com
Direct Marketing News Licensing & Reprints
Eprints:
• Direct Marketing News produces and delivers a ready-
to-use PDF of the article, which can include your company
logo and contact details.
• The purchasing company can host the PDF on its website,
send to clients/contacts via email, disk or on a CD.
• This option is ideal for email marketing and PR campaigns.
- Non-printable: $700
- Printable: $1700
Hard Copy Reprints:
• 4-color, 100 lb. stock
• Single sided
- Half Page: $1150
- Full Page: $1440
Full Marketing License:
• Eprints
• Hard Copy Reprints
• Marketing Collateral License
- Half Page: $1475
- Full Page: $2175
Video:
• Link to online video coverage
Rate: $2000
Plaque:
• 12” x 15” (Cherry, Oak, or Black Matte-base)
plaque with personalized engraving
• Includes proofing, formatting, production, and shipping
- Half Page: $790
- Full Page: $825
Marketing Collateral License:
• Use of DMN logo and editorial quotes
Rate: $650
Laminates: $45 (bulk pricing discounts available)
Counter card with Easel: $65
SPECIAL TRADE SHOW PACKAGE• Marketing Collateral License
• Laminates
• Counter Card with Easel
Rate: $765
Promote your coverage with Direct Marketing News’ custom reprints
Created with high standards and competitively priced, Direct Marketing
News articles can be reprinted in their original form or customized to meet
your specific requirements. Choose between reprints and e-prints (elec-
tronic PDFs) for a unique and cost-effective way to market your company,
services, and solutions. Use our eprints to elevate your profile and show-
case your coverage while driving traffic to your site. Reprints can be used
in handouts, media kits, mailings, and in corporate displays.
*All rates are net **Minimum 500 copies for Hard Copy Reprints
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News Mobile Sponsorship
Reach a targeted, on-the-go audience through this exclusive
sponsorship opportunity
300 x 50 px & 320 x 50 px
mobile.dmnews.com
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News dmnews.com
Page Peel (see specs) Prestitial (640x480) Pushdown (980x418)
Navigation Bar (980x30)
Leaderboard(728x90)
Skin (see specs)
Slim IMU (300x100)
IMU (300x250)
*Webstats: Omniture 2012 coverage
Page Views: 208,000 Visits : 127,000 Unique Visitors: 104,000
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News Newsletters
Daily Insider Delivered Daily to over 35,000 direct, database & interactive
marketers. The must-read for marketers and their agencies
every business day for its breaking news coverage and expert
analysis on all aspects of integrated marketing. Widely quoted
by other news media and aggregators, this newsletter contains
a run-down of essential daily news as well as features, case
studies and analysis from the print edition.
Customer Intelligence Delivered each Thursday to over 22,700* interactive marketers.
An essential read, it is the primary source of database marketing
strategies which expand response levels, lower costs and in-
crease customer lifetime value. Regular coverage of new data-
base solutions, services, suppliers, and whitepapers make this
an indispensable resource for direct and database marketers.
Email Weekly Delivered each Wednesday to over 20,900* email marketers.
The primary source of original news, expert views, case studies,
best practices and tips on the ever-changing practice of email
marketing. Find out how to get the most out of your email
marketing, and how to navigate the regulatory environment
while getting the best return on your investment.
Digital Insider Delivered each Tuesday to over 20,400* online marketers,
e-commerce professionals and digital marketing service provid-
ers. Digital Insider provides the latest industry news, enlightening
case studies, and tip and insights from experts on how digital
technology is changing commerce and marketing practices.
the following editorial e-Newsletters are published by Direct Marketing News and are available for sponsorship:
*Omniture 2012 coverage
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News Lead Generation
Whitepaper of the Day Delivered Daily to over 34,000* direct, database & interac-
tive marketers. This broadcast service enables suppliers and
research firms to announce whitepapers, best practice guide-
lines, research results and other free literature in all sectors
of integrated marketing. Readers can obtain the whitepapers
of their choice through an online registration process built
into Direct Marketing News.com.
Hot List of the Day Delivered daily to 15,000* direct, database & interactive
marketers; single sponsored daily HTML e-mail blast to eager
subscribers. These direct marketers want to stay informed on
what’s new in response, compiled, postal and e-mail lists in this
popular service which showcases one new mailing list every
business day. Detailed info on each list and where to get it
make this an invaluable resource for mailing professionals.
Sponsored Promotion Email Blast Delivered on Demand to over 36,000* marketers. Sponsor-
ships available for e-mail blast of special client promotions
sent to Direct Marketing News subscriber base. Promotion
examples include, but are not limited to: Webcasts, Trade
Show Exhibition, Special Announcements, New Product
Launches, Advertisements, Anniversaries, New Business
wins, and Congratulatory messages.
the following e-Newsletters are single sponsored HtML blasts, with sponsor
content and Direct Marketing News branding. they are designed solely for
the purpose of client promotion of specific products or services, blasted out
to their respective Direct Marketing News subscriber bases.
*Omniture 2012 coverage
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News Roundtable Sponsorship
The roundtables bring together marketers to discuss important
issues and relevant topics of concern to all marketing executives.
The eight to 12 roundtable participants will include 50% client
side marketers and high-level thought leaders.
For the sponsor company this is an outstanding opportunity to:• Demonstrate expertise• Deliver insight• Share thought leadership
Before the Event: Inclusion within promotional activities leading
up to the event. Invites for attendance include mention of sponsor.
Sponsor can suggest prospectives and clients they would like pres-
ent, but final decision will be made by Direct Marketing News editors.
During the Event: Sponsor to attend and participate
in closed door roundtable with one seat at the table.
After the Event: Full page display advertisement for sponsor to
appear in Direct Marketing News’ print edition, aligned with round-
table editorial. Podcast featuring edited commentary discussing
roundtable. Online branding ad along side podcast. Podcast will be
archived and available for viewing on DMNews.com.
Direct Marketing News’ highly successful Roundtable Series for 2012 will address a wide range of topics critical to marketers, including:
Consumer privacy • E-mail marketing • Lead generation • Analytics
and measurement • Segmentation and testing • E-commerce •
Social media • Mobile marketing • Search marketing
DMN Roundtable Terms & Conditions: Video taping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Direct Marketing News Lead Generating Events
• Bridging the gap between customer data sources to
create a holistic view of the customer
• Analyzing transactional and behavioral data, as well
as customer sentiment to improve the e-commerce
experience, from campaign to landing page to checkout
• Using customer data to increase customer retention and
bolster customer loyalty
• Harnessing predictive analytics to anticipate customers’
needs and take the next best action
• Determining what technologies are required to support
these efforts and how to optimize them
Sign up today to get the insight you need to capture
customers’ attention and inspire them to act—measurably
improving marketing performance as a result.
Customer Data That Delivers: A Direct Marketing News Virtual Event
Accessing data is easy. Gathering the right data, deciph-
ering it to uncover useful insight, and then taking swift
action on that information is where the challenges lie.
Join Direct Marketing News for a one-day virtual conf-
erence to learn how to overcome those obstacles and
use customer data to increase marketing performance,
profitability, and customer engagement. A selection of
instructional sessions and moderated discussions will
examine such topics as:
• Deciding which data to collect and which to ignore,
as well as aligning your data strategy with your
marketing objectives
• Using relevant, contextual customer data to ensure
that marketing communications are engaging, targeted,
and consistent across channels and interaction points
WHO: Estimated 2,000 marketing decision makers
WHAT: An online event to foster live, interactive dialogue between marketers & sponsors
Marketers who take a “right data, right time, right action” approach can improve marketing performance and increase customer value.
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
Caples Awards
The 2012 Caples Awards has evolved. Brace yourself for a new experience.
For 35 years the Caples Awards has celebrated creative solutions to
the toughest marketing problems, as well as the people behind those
solutions. Every year creative directors from around the world gather
in New York to pore through entries looking for inspiring, innovative,
and courageous marketing ideas.
This year we’re modernizing the entire awards program into a
three-day festival of collaboration and shared wisdom in New York.
Judging for the awards will be held on December 4 and 5 followed by
a day of conference sessions (Caples Courageous Creative Summit)
and the awards presentation/cocktail party (Caples Reveal).
In the inaugural, day-long Caples Courageous Creative Summit,
creative leaders, agency champions, and visionary clients will come
together to share their secrets and warnings about what it takes to
do what others wouldn’t dare to do. It will feature conversations to
enrich and inspire the creative minds of marketing’s top leaders and
emerging stars. We will host challenging sessions on provocative
topics that will help push the limits of what marketing can do across
channels and geographies. Top global creative directors and market-
ers will share their insights and strategies for helping clients take new
leaps into unfamiliar terrain.
At the Caples Reveal more than 200 creative professionals and
marketing executives will be in attendance to help reveal the 2012
winners. All of the winning work will be on display, wine will fl ow, food
will be served and 2012’s best work will be celebrated.
Be a part of the Caples experience.
Courageous Creative SummitThursday Dec. 6, 9AM - 5:30PM
RevealThursday Dec. 6, 6PM - 10PM
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
1. Case Histories of Being Courageous (75 minutes) Over the past 35 years, Caples has created the single best
repository of creative solutions to marketing problems ever
gathered. This panel discussion will feature three Caples-
winning case studies; brands that have stood up to the
competition—in the Awards and in the marketplace—and
have emerged victorious. In this frank and open dialogue, the
award-winning leaders who took the bold risks necessary to
innovate will share the stories behind the stories, explain how
to zag when everyone else zigs, and reveal their strategies for
the future of the brand.
2. The Courageous Short List (45 minutes)Three members of the 2012 Caples Jury will share and discuss
the short-list candidates of the Courageous Client category,
why they were selected, and what they honestly think of them.
A Q&A session will follow.
3. Agile Creativity (1 hour) Attaining truly innovative creativity requires agility. In this pre-
sentation Torrence Boone will reveal how agile creativity leads
to better ideas that break the mold.
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards
Sponsor a custom session and shape the content with your chosen speakers!
1. No Guts. No Glory: A client’s perspective on breaking the rules (45 minutes) Everyone always showers praise on agencies for the brilliant
ideas, but without the right client partner, those ideas will
never see the light of day. In this session, we’ll hear from a
leading brand marketer who not only recognized a great idea,
they made it happen. And they’ll talk about why it’s important
for clients to be fearless every now and again. A Q&A session
will follow.
2. It Takes a Village to Be Courageous (45 minutes) In this dynamic session, an integrated agency team—account
executive, planner, creative, technology, etc.—will examine the
power of partnership in getting an uncomfortable idea out the
door and into the marketplace.
3. Portfolio review: Judging tomorrow’s judges (15 minutes intervals over lunch) Our esteemed judging jury is in search of the brave; the next
generation of big-thinking game changers. A select number of
students will have an opportunity to have their portfolios pro-
fessionally and candidly critiqued by members of the illustrious
Caples jury. The judges will provide 15 minutes of clear feed-
back and practical pointers in individual, one-to-one conversa-
tions. Space is limited, so students will have to register before-
hand and will be accepted on a first-come, first-served basis.
4. Only the Brave WinCourageous marketing is innovative marketing, and innovation
today is happening across channels. In this session the panel-
ists will discuss what it takes to create a successful, cohesive
multichannel marketing campaign. From channel selection to
creative elements, from QR codes to customer data, what are
the considerations for blending traditional and digital while
maintaining the consistency of branding, design, and customer
experience across of the customer interaction points that mar-
keters influence? How do you balance risk taking and results?
Our panelists will explain how as they share stories of their
multichannel marketing successes.
Sponsor an editorial session and align your firm
with challenging, important content about what
drives brands to take creative risks and achieve
superior results. Moderated by leading global
creative directors, these sessions are geared to-
wards helping marketers achieve spectacular re-
sults and work effectively with creative partners.
Caples Courageous Creative Summit –Editorial & Custom Session Opportunities
Contact information: Jacqueline Gould, Advertising Director646-638-6171 | jackie.gould@dmnews.com
1. Session Sponsorships $12.5K-$15K
n Choice to add ‘Reveal’
Sponsorship for $8.8K
a. Editorial Session @ $15K —
#1, #2, #6
b. Custom Session @ $12.5K —
#3, #4, #5*, #7
n Six (6) tickets to sessions
n Branding including logo on caples.
org and logo on Caples ads,
promotional emails
*The Portfolio Review(#5) will cost $17.5K
and include that days lunch sponsorship
2. Thurs Dec 6 Awards party —
Exclusive — $17.5K
n ‘Reveal’ Sponsorship
n Photo booth
n Champagne bottle to winners
n Signature Cocktail
3. Cocktails/Happy Hour
sponsorship/s — $16.3K
Mon Dec 3 or Wed Dec 5
n ‘Reveal’ Sponsorship
n Signature Cocktail
n Toast to address attendees
4. Refreshment Stand — $16.3K
n ‘Reveal’ sponsorship
n Counter card sitting at drink
station/s with sponsor branding/
messaging and into the marketplace.
5. Coat Check — $16.3K
n ‘Reveal’ sponsorship
n Counter card sitting at coat check
with sponsor branding/messaging
n Coat check staff can wear
company logo
6. Breakfast and/or Lunch
sponsored first and/or second day —
$15k per meal
n Includes six (6) tickets to sessions
n Counter card by food with
sponsor logo
n Goody Bag inclusion
7. ‘Reveal’ Sponsorship — $13.8K
n Six (6) Tickets to attend Reveal
only (not sessions)
n Gobo or branding on high table
n Insertion of one piece of collateral
in goody bag
n Branding including logo on caples.
org, and logo on Caples ads,
promotional emails
n Ad page in iPad Caples Showcase
8. Sneak Preview of work from
5p-545p on Thurs Dec 6 — $7,100
n Private 45 minute tour of displayed
work in advance of ‘Reveal’
n Led by Editor-in-Chief and a Cre-
ative Committee member of Caples,
with conversation and explanations
behind finalist’s work.
n Six (6) tickets for private tour and
‘Reveal’
9. Caples Showcase
Several options for the Caples
Showcase including:
n iPad display ad units — $5k for
exclusive or $1.5K each up to 3
companies
n iPad Ad hoc ad buy — $6.5K
per page
n Digital edition exclusive sponsorship
— $2.5K per list (Caples attendees,
digital edition subs, etc)
n Logo on flash drive of Caples
Showcase — see rep for pricing
n Mailed to all entrants
n Extra custom mailings to DMN
subscribers
n Extra flash drives for sponsors’ use
10. Goody Bag collateral (handed to
attendees of Caples Awards) — $1k
n One branded item
Caples Awards Sponsorship OpportunitiesSessions: 8am-5pm • Reveal begins at 6pm
THURSDAY, DECEMBER 6, 2012 • 82MERCER • 503 – 511 BROADWAY PH, NEW YORK
REVEALThe
CREATIVESUMMIT
The Courageous
Caples Awards