Post on 08-Jan-2017
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Directory Listings
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GOOGLE+ LOCAL
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GOOGLE+ LOCAL
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AVVO
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YELP
Ethics issues arise when you “Claim” the listing• You are responsible for the content of the listing• Practice Areas NAP• Online Directories are acceptable form of advertising• Caution: you are responsible for firms you hire to assist.
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ETHICS OF DIRECTORIES
• You are responsible for the content of the listing• Business description• Categories • A lawyer can only claim designation, specialist or expert
only if permissible by the bar• Caution: you could be responsible even if you hire a firm
to “claim” your directory listings• Responsibilities Regarding Nonlawyer Assistants
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ETHICS OF DIRECTORIES
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• Disclaimer - • Without commercial speech you will not need a disclaimer
• Google+ Local Page: Mimic your disclaimer when you can because of Social Media component
Will discuss “Online Reviews” later
ETHICS OF DIRECTORIES
ONLINE REVIEWS:OPTIMIZATION AND ETHICS
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ONLINE REVIEWS
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ONLINE REVIEWS
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Reviews
Where to Get Reviews:
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ReviewsAsking For Reviews:You should ask, but you are responsible.
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ONLINE REVIEWS
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ONLINE REVIEWS
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ONLINE REVIEWS
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ONLINE REVIEWS
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ONLINE REVIEWS
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ONLINE REVIEWS
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WARNING
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• You can’t write your own online reviews• Caution: you are responsible even if you hire a firm to
“claim” your directory listings• Responsibilities Regarding Nonlawyer Assistants Don’t
make up profiles to write reviews• Don’t pay for reviews • “A lawyer shall not give anything of value to a person for
recommending the lawyer’s services”
ETHICS OF REVIEWS
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• Be careful when asking for reviews• If you ask for a review you can be responsible• EXAMPLE: Joe Smith leaves a review: “Jim won me $1
million auto accident lawsuit, Jim is the best Personal Injury attorney ever”
ETHICS OF REVIEWS
Jabez LeBretwww.gngf.com
jabez@gngf.com@GNGFound