DKHLT 2012 Team Day - Raising Your Profile - Part 2

Post on 04-Dec-2014

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Part 2 of a presentation to athletes from Dame Kelly Holmes Legacy Trust on raising your profile using the internet

transcript

© Freestyle Interactive – www.freestyleinteractive.co.uk

The digital landscape

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

80 MILLIONplays of this video on YouTube and Vimeo in 10 days.

YouTube

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

© Freestyle Interactive – www.freestyleinteractive.co.uk

Customer communicatio

n

Brand exposure

Traffic to your website

Search engine visibility

Website

Blog

Facebook

Twitter

Linked In

YouTube

Flickr

Channels and content

© Freestyle Interactive – www.freestyleinteractive.co.uk

• There are ready-made communities out there

• It’s not just about your website

In summary