Revenue from every device: Developing a cohesive multiplatform strategy

Stephen EdwardsGroup Digital Sales Director, Hearst UK

THE UK’S FASTEST GROWING MEN’S LIFESTYLE BRAND

Periodical

Multiplatform Experience

4 million Nick’s

From months to moments

(e.g. Thursdays, 2pm)

Frequency; Daily editFormat; Web, responsive

Frequency; Weekly, Thursday 2pmFormat; Enhanced iPad edition

Frequency; MonthlyFormat; Print & Enhanced Tablet & Mobile Edition

Frequency; Bi-AnnuallyFormat; Print & Tablet & Mobile edition

Format; Subscriber loyalty programme

Multi-platform partnerships

Results

Overall digital subscriber base doubledDaily visitors increased x 3.5Digital revenue quadrupled

Tablet trial to conversion – 65%Time spent per digital issue doubled

By fans, for fans

Agility

#1 – Lean workflow

23m / 150 / 20+

The problem

Agility

#2 – Re-launch

Results

Audience growth 34%Bounce rates reduced, loyalty increased

Video streams increased by 50%Revenue growth Q1 v Q4 2013 doubled

Thank you