Do You Need a Mission?

Darrell Zarhorsky

Do You Need a Mission?

Darrell Zarhorsky

Mike Lee

Ying Jin

Berkeley Batter

Mike Lee

Ying Jin

Berkeley Batter

Definition of Mission StatementDefinition of Mission Statement

What the text book says: A basic description of the fundamental nature, rationale, and direction of the firm.

What article “Mission Statement” says: A mission statement answers the question, “Why do we exist?”

What the text book says: A basic description of the fundamental nature, rationale, and direction of the firm.

What article “Mission Statement” says: A mission statement answers the question, “Why do we exist?”

Meaningless MissionsMeaningless Missions

_____’s mission is to meet and exceed the expectations of our customers, employees, and shareholders.

The mission of ______ is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

Elton.

_____’s mission is to meet and exceed the expectations of our customers, employees, and shareholders.

The mission of ______ is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

Elton.

Kawasaki’s MantraKawasaki’s Mantra

Def: A sacred verbal formula repeated in prayer, meditation, or a syllable or portion of scripture containing mystical potentialities.

Why. Examples of missions vs. mantra.

Def: A sacred verbal formula repeated in prayer, meditation, or a syllable or portion of scripture containing mystical potentialities.

Why. Examples of missions vs. mantra.

Source: The Art of the Start

Keys to MissionKeys to Mission

Pass the Mother Test. Self Igniting. Value Alignment.

Pass the Mother Test. Self Igniting. Value Alignment.

Successful MissionsSuccessful Missions Ben & Jerry’s: To make, distribute & sell the finest

quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment

Starbucks: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

Ben & Jerry’s: To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment

Starbucks: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

What Experts SayWhat Experts Say