DOC’s Changing World

Avon Adams Manager, Communications

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Types of Organisational Change

• Developmental

• Transitional

• Transformational

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Change Programme Success Rates

• 75-90% of change projects fail to deliver

• Only 40% or projects time, budget or quality goals

• Underestimation of complexity a factor in 35% of project failure

• Biggest barriers are ‘people factors’

Communications is key to people factors

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Awareness : to know change is necessary but not What or How

Understanding : possible resistance to change

Buy-In : to understand and buy into the new vision; to accept and contribute to change => positive attitude

Time

Enga

gemen

t

Engagement : to actively participate and contribute to change and to incite others to engage in change

Unaware

The appropriation of change: a gradual process

Communication: a Lever of Change

Anxiety

Can I cope ?

Anger or Elation

At Last something’s going

to change!

FearWhat impact will this have?How will it affect me? Threat

This is bigger than I thought!

Guilt

Gradual Acceptance

I can see myself in the future

Moving Forward

This can work and be good

Hostility

I’ll make this work if it kills me!!

Denial

Change? What Change?

Disillusionment

I’m off!! … this isn’t for me!

Depression

Who am I?Can I do this?

Reacting to Change

Time

Leading Through Change

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Change Communications Gap Analysis

Current Desired outcome Gaps

Know What knowledge do people currently have

What knowledge to you want them to have

What are the gaps in thinking

Think/feel

How do people currently feel?

How do you want people to feel

What are gaps in attitudes

Do What behaviour do people currently display

What behaviours do you want people to display

What do people need to stop/start /do differently

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Managing the Transition – Engage Minds and Hearts

• Explain the need for change

• Create a clear and compelling story

• Understand those impacted/involved

• Plan to engage

• Drive engagement

8.5 million ha of Public Conservation Land

30% of NZ’s land area

14 National Parks including  9 Great Walks

34 marine reserves – 1.28 million ha

6 marine mammal sanctuaries – 2.4 million ha

2,800 threatened species

970 huts

330 campgrounds

24 visitor centres

14,000 km of track

2,200 km of road

4,000 concessionaires

32,000 volunteer days per year

Conservation at a Glance

Vision

New Zealand is the Greatest Living Space

on Earth

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Reasons for Change

• All New Zealanders have a stake in our natural environment. We can’t afford to take it for granted.

• Species decline is just the canary in the coal mine – an indicator of a threatened ecosystem.

• The job is too important to be left to DOC alone.

• By working with others we can achieve more.

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DOC Change Approach• Reinforce the need for change – Vision

• Current state is not an option.

• Visibly led by DG

• Involve staff in the change process

• Collaborative environment

• Rationale for change to external audiences – internal/external interdependencies

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Key Barriers to Change• Lack of Vision 

• A history of poor implementation 

• Change fatigue

• Lack of Middle Management support 

• Lack of Understanding or Belief  

• An environment of low risk-taking 

• No consequence-management 

• Lack of Clear Communications 

• Poor management of resistance 

• Lack of Time 

• Poor Follow Through 

• Not ‘walking the talk’

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üChange is Ongoing

• Explain why change is necessary

• Create a clear and compelling story line

• Understand those impacted/involved

• Plan to engage - ongoing

• Drive engagement to bed in the changes

• Takes years

üü

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Thank You