Does Google use Topical PageRank?

If so how can you see it in action?

Can we takeaway useful action points?

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Majestic Specialist Search EngineDigital knowledge on a grand scale

Dixon Jones

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The BIG specialist search engine

Twitter has 500,000,000 Tweets per day on average

In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)

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Why Categorize the Web?

Categorizing into topics prevents spam:http://maj.to/1yZOdW5 (TrustRank Paper)http://maj.to/1Bb1lHu (Stanford Paper)

Matt Cutts signalled Google might use Topical PageRank in 2014: http://maj.to/14LqFYk

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Approaches to defining topics

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Approaches to defining topics

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Approaches to defining topics

Topical Trust Flow using decay Algorithm

???

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Who is more popular on Twitter?

Use case: Finding influencers

Lady Gaga? Barack Obama?

Trust Flow

74Trust Flow

70

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Let’s go and see Topical Pagerank in Action

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Example: Credit Cards

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Example: “Majestic” (Low correlation)

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Example: “the whitehouse”

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Caveats

• Correlation is not Causation

• Majestic uses proprietary Topic calculation• SEMrush SERPs data may differ

• More on the caveats at– Blog.majestic.com tomorrow

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Takeaways

• Search Results are stronger it sites are categorized first

• Google has suggested their engineers have worked on “Topical Page Rank”

• There are correlations between rankings and topics

Strategies:• Build content around topical themes to

create hubs of authority or

• Change brand awareness around the keyword

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Out of Trust Flows understandingReal insight into the world wide web from Majestic,the specialist search engine

From Trust Flows Understanding