Post on 13-Jan-2015
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The Place of GeoTLDs within the new TLD Landscape
Dirk KrischenowskiDOTZON GmbH / dotBERLIN GmbH & Co. KG (.berlin)
Sofia, 15 Nov 2012
Some Basics
Where do we come from?
Ca. 300 ccTLDs
21 gTLDs
.de
.ni
.ch
.us
.bf
.in
.台湾…
google.de
.com.info
.aero.name
.xxx.travel
.museum. …
google.com
Distribution of Domain Names today
~100 MillionDomainsccTLDs
~140 MillionDomains
gTLDs
~120 Mio .com/.net
Number of TLDs
Source: www.dot-nxt.com
New gTLDs Update
Key new gTLD Dates ahead
20 Nov – GAC Early Warnings26 Nov – Qualifying Questions (on Geo status)End Nov – Next update from ICANN17 Dec – The DRAW occursEnd Dec – Similarity results13 Jan – Qualifying Questions others start13 Mar – End objection period23 Mar – Evaluation result publishing start
Key new gTLD Dates ahead
Draft of for a ProcessPrioritization geographic geo idn geotlds idn community based applications icann
Source: www.dot-nxt.com
Around 1,200New
gTLDs
Ca. 300 ccTLDs 21 old
gTLDs
The Future
Draw prioritize new gtlds
Source: www.dot-nxt.com
GMX MAIL ACO ALLFINANZBERATER ALLFINANZBERATUNG ALLFINANZ ADAC AUDI BMW MINI BAYERN BLANCO REXROTH DEUTSCHEPOST TRUST EPOST DHL vermögensberatung POHL vermögensberater DVAG MED BERLIN HIV IMMO REISE SAARLAND VERSICHERUNG EDEKA FRESENIUS GEA HAMBURG IFM GMBH RICH ONL VIP ONLINE KSB LINDE MAN EMERCK MERCK NRW LLC LLP LTD SARL SRL KOELN COLOGNE OBI RUHR BOSCH RWE SAP SCHAEFFLER WEB SCHWARZGROUP SCHWARZ LIDL SEW SPIEGEL STADA TAXI GMBH TUI VIP BAUHAUS
Source: www.dot-nxt.com
Fearless new gTLD Projection next 5 Years
No. of new gTLDs
Domains 1st year
Domains total Examples
2 5 mio 10 mio .shop .web
20 500 k 10 mio .nyc .free
200 50 k 10 mio .koeln
2,000 5 k 10 mio .bank
2,222 40 mio
Expect a small add-on in Numbers
~100 MillionDomainsccTLDs
~140 MillionDomains
gTLDs~20-40 Million
new gTLD Domainsexpected
Counting on Google?
Source: www.dot-nxt.com
101 Google Applications
.ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO .BOOK .BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CORP .CPA .DAD .DAY .DCLK .DDS .DEV .DIY .DOCS .DOG .DOT .DRIVE .EARTH .EAT .ESQ .EST .FAMILY .FILM .FLY .FOO .FREE .FUN .FYI .GAME .GBIZ .GLE .GMAIL .GMBH .GOO .GOOG .GOOGLE .GUGE .HANGOUT .HERE .HOME .HOW .INC .ING .KID .LIVE .LLC .LLP .LOL .LOVE .MAIL .MAP .MBA .MED .MEME .MOM .MOTO .MOV .MOVIE .MUSIC .NEW .NEXUS .PAGE .PET .PHD .PLAY .PLUS .PROD .PROF .RSVP .SEARCH .SHOP .SHOW .SITE .SOY .SPOT .SRL .STORE .TALK .TEAM .TECH .TOUR .TUBE .VIP .WEB .WOW .YOU .
YOUTUBE .ZIP . みんな . グーグル . 谷歌
75 Amazon Applications
.AMAZON .APP .AUDIBLE .AUTHOR .AWS .BOOK .BOT
.BOX .BUY .CALL .CIRCLE .CLOUD .COUPON .DEAL .DEV .DRIVE .FAST .FIRE .FREE .GAME .GOT .GROUP .HOT .IMDB .JOT .JOY .KIDS .KINDLE .LIKE .MAIL .MAP .MOBILE .MOI .MOVIE .MUSIC .NEWS .NOW .PAY .PIN .PLAY .PRIME .READ .ROOM .SAFE .SAVE .SEARCH .SECURE .SHOP .SHOW .SILK .SMILE .SONG .SPOT .STORE .TALK .TUNES .TUSHU .VIDEO .WANGGOU .WOW .YAMAXUN .YOU .YUN .ZAPPOS .ZERO . アマゾン . クラウド . ストア . セール . ファッション . ポイント .
亚马逊 . 家電 . 書籍 . 通販 . 食品
(Not) wanted Side Effects?
• Monopolization of dozens of generic terms by the same applicant
• Exclusive use of generic terms (closed registry)
• Auction gaming already started
Similarity, Early Warning and Objection will bring even more variables into the gaming landscape
Tops and Flops so far?
Sedo Holding (1 yr.)
Top Level Domain Holdings
Demand Media
Tucows
Verisign
Neustar
A closer Look to 63 GeoTLD Applications
Intersections
The Public Interest Share
GeoTLDs
IDN TLDs – Community TLDs
Generic TLDs
Brand TLDs
100%
0%
Why .CITY / .SOFIA
Overcome ccTLD regulationsAdded value for search
Focussed marketing…
1. Urban Population growths continously
Today > 50%
Tomorrow > 60%
Source: http://esa.un.org/unup/p2k0data.asp
2. Today >50% of Domains are .com/.net
.comother gTLDs
.net .org .bizother ccTLDs
.cn .de .uk .eu
2. Tomorrow GeoTLDs help balance
Regionalisation of the Internet could be a counterbalance to .com driven Globalisation
.comother gTLDs
.net .org .bizother ccTLDs
.cn .de .uk .eu
GeoTLDs
3. Tight Name Spaces
.com = overcrowed with >100 mio. domains, the same for many other top-level domains
• > 300.000 domains contain „nyc“• > 12.000 domains contain „sofia“
• Examplesschools-nyc.comfuturesofia.comhotelssofia.com
Do you want to advertise for .com?
4. City Domains offer real Identity
IDENTITY is
your Nation(.bg)your City (.sofia)your Name (.petrov)
City Identity is 2nd most important
Forsa Institute May 2005Survey with 2,000 persons, aged 18-30
5. Internet Users like it short & intuitive*
43%
26%
21%
8%
1%
* Representative study, eco eV, Oct 2007.
Question: “What is your preferred address to reach the mayors website?”
www.mayor.berlin
mayor.berlin.de
www.berlin.de/mayor
www.berlin.de/de/dept/offices/mayor
www.berlin.de
6. Cities need Branding Vehicles
7. Significant local Added Value Chain
IT
CreativeIndustries
Portals
SMEs
PlaceBranding
When could a .CITY work?
• If highly regulated ccTLD domain name use• If high price of ccTLD domain names• If good community sense• If high GDP and domain name penetration• If enough business and individual registrants• If operator with strong city support• …
GeoTLD Operational Models
The Closed Shop
• All domain names are for exclusive use of the applicant
• No public sale of domain names
.ZUERICH
.RIO
.HELSINKI
The Community
• All domain names are for exclusive use of community members
• Validation of all domain names/registrants• Other strict policies
.BERLIN
.MADRID
DOTZON new gtld consulting brands dotbrand
The Open ones
• Domain names can be registered by everybody wordwide
• Policies like .com
.NYC
.LONDON
Double Strategy
• One closed shop gTLD for internal organizational use
• One open gTLD for the public
.BCN (closed)
.BARCELONA (open)
.berlin• Broad community & governmental support• Nexus requirement for registrants• Reasonable policy set
Dotberlin dot berlinPunktberlin punkt berlinTop-level-domain
A big Question Mark
What to do with the excess funds:
• ~ US$ 100 Mio. from applications• ~ US$ X00 Mio. from auctions
After this roundis before the next round!